In his role as business director, Lars will lead the Blueprint International team in the Middle East and Africa, and drive the growth and reputation of the London-based agency. With over a decade of experience in events, much of it gained in Dubai and the Middle East, Borgwardt has worked with the clients including Rolls-Royce, BMW and Porsche.
Speaking about his new role Borgwardt said: "I’m very excited to continue Blueprint’s success story here in the Middle East, transporting the great work that the teams in the UK have done to our Middle Eastern clients."
His appointment follows the launch of the Dubai office in April this year. Lucy Hayman, managing director at Blueprint said: "We are delighted to welcome Lars to the Blueprint family. For the last 20 years we’ve been offering world-class communications to clients all around the globe, and his unique experience will take our ability to deliver exceptional live events and marketing communications for our clients in the region to the next level."
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