The partnership is in line the agency’s global growth, as it seeks to engage audiences worldwide. Meanwhile, the company is also offering an integrated online community option for clients, the MCI Building Community Solution.
"With the integration of Higher Logic’s online platform we will increase our clients’ capacity to actively engage with target audiences 365 days a year, build an interactive market place and extend grass roots collaboration, co-creation and content generation," said Nikki Walker, global vice president of sssociation management & consulting at MCI.
The partnership represents new thought leadership in the global customer engagement space. MCI and Higher Logic will work together to provide MCI clients across 31 countries with management, event and online community solutions. This integrated solution consists of Higher Logic’s online platform that facilitates collaboration through sharing knowledge and resources in a secure online environment, in addition to MCI’s community engagement and activation strategy that can be adapted for each client type.
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