Global food brand Dr Oetker has offices around the world, including its commercial head office in Leeds. The company invited 40 members of staff for a product development meeting focusing on its pizza range; however, there was a twist. As well as the necessary meeting facilities to host breakout sessions and a lunch for 40 people, Dr Oetker needed a kitchen that allowed it to present its new products to the team.
"We have difficulty in finding a venue that lets us use its own kitchen to cook our products and has all of the available meeting space to allow for several breakouts and activities," says Laura Crosbie, marketing assistant at Dr Oetker. "We had used Dine at The Mansion for an event previously so had confidence the team could deliver exactly what we needed."
Delegates arrived at the venue, located 15 minutes north of Leeds city centre, in the morning with teas, coffees and pastries provided by the venue. At 10am, the delegates moved into breakout spaces across two floors of the building that can host a total of 200 delegates.
While this was happening, the kitchen was being used to prepare Dr Oetker’s pizza products, which were going to be sampled at lunchtime, alongside food that the venue’s catering team had already prepared.
The meetings restarted after lunch and carried on until 3pm, when the venue provided afternoon tea for all 40 delegates, then a final briefing took place in the Barran room. Crosbie explains: "The event needed to engage our marketing and commercial teams, and provide space to interact."
Dr Oetker was delighted with how the venue went above and beyond to cater for its needs during a complicated schedule.
"From the word go, Dine at The Mansion were so helpful. They were always on hand on the day and helped us clear down at the end. All in all, a great venue with great staff and we wouldn’t hesitate to use them again."• For more breaking news, in-depth features and case studies, sign up to C&IT Magazine's daily Newstracker here