The launch pad event took place at the Ricoh Arena in early September, with more than 400 16–24 year olds attending the five-day event. The objective of the event was to kick-start their Jaguar Land Rover career and development journeys.
SPARK THINKING organised the logistics, production, digital, exhibition and agenda design for the prestigious event. The event placed the learning experience in the hands of the audience who used their event app to navigate their own personal agenda.
The event included 50 exhibitors, a keynote address by Dr Ralf Speth, Jaguar Land Rover CEO, and a range of sessions aimed at personal and professional development. Dan Walker, head of content at SPARK THINKING, said that the event was carefully researched, to understand the mind-set of the audience and their likely communication preferences.
Speaking about the event, Walker said: "We refined our creative and digital ideas to create a unique and immersive employee engagement experience that fit their learning needs, delivered against the business objectives and created a platform for future success.
"We are thrilled to have executed this prestigious event for Jaguar Land Rover and played a part in supporting and developing the fresh talent and bright sparks of their future business."