The winning event, delivered for Astellas Pharma Europe, was also named the Best Event Solution to A Business Challenge, Internal Communications Event of the Year, and Pharma Health & Beauty Event of the Year.
More than 500 event industry professionals – a record attendance – celebrated at the prestigious ceremony at Hilton London on Park Lane, which saw Smyle Group crowned UK Agency of the Year and Avantgarde named Global Agency of the Year.
Zibrant picked up the Incentive Programme of the Year for AstraZeneca - The Academy, while the UK Conference or Congress of the Year gong went to Meet & Potato for Dunelm Film Festival 2015.
This year’s Automotive Event of the Year was the 25th European H.O.G. Rally by Goose Live Events for Harley Davidson, while Excel London was awarded Best UK Conference Venue.
Entries were judged by a panel of expert judges including corporate event professionals from Amadeus, Hyundai, Sanofi Pasteur and L’Oreal alongside agencies and suppliers including BI Worldwide, FRHI Hotels & Resorts, TRO, Eventopedia, Crown, Sledge and In2Events.
For the second year running, C&IT asked readers to vote for their favourite short-haul and mid-to-long haul events destinations live on the night following a period of online voting, with Rotterdam & The Hague unveiled as Best Short-Haul Events Destination and New York the clear winner in the Mid- to-Long Haul category.
Check out the full list of winners below, and stay tuned to citmagazine.com for photos and video from the night.
C&IT Awards 2016 Winners
Grand Prix – ONE Astellas Live by Rapport
UK Agency of the Year – Smyle Group
Global Agency of the Year – Avantgarde
Incentive Programme of the Year – AstraZeneca - The Academy by Zibrant
UK Conference or Congress of the Year – Dunelm Film Festival 2015 by Meet & Potato
International Conference of Congress of the Year - One Young World Bangkok 2015 by George P. Johnson
Internal Communications Event of the Year - ONE Astellas Live by Rapport
Best Event Solution to a Business Challenge – ONE Astellas Live by Rapport
Automotive Event of the Year - Harley Davidson 25th H.O.G. Rally by Goose Live
IT & Telcoms Event of the Year - EE Conference by drp
Business & Finance Event of the Year - Entrepreneurs Exchange by mcm creative group
Pharma/Medical/Health & Beauty Event of the Year - ONE Astellas Live by Rapport
Retail/Consumer goods Event of the Year - Redken European Symposium 2016 by Wolf & White
Teambuilding Experience of the Year – Coca-Cola Rugby Ready by All about the Idea
Best Use of Event Technology/Social Media - Jaguar F-PACE Lenticular and iSender Experience by TBA
Best Use of a Small Budget - Skipton Direct Festival by Simply Better Events
Best UK Conference Venue - ExCeL London
Best Overseas Conference Venue - NH Hotel Group, nhow Berlin
Best Short-haul Events Destination – Rotterdam & The Hague
Best Mid- to Long-haul destination – New York