Retaining the account for the second year, the agency will be producing the event at the end of September at the Rioch Arena in Coventry.
Dunelm will invite store management teams and key store support centre colleagues to the event from across the country, to hear the latest strategy developments and understand the important role they play in delivering success. The two-day event is a an opportunity for delegates to learn, collaborate, network and be inspired.
Meet & Potato manging director Jon Kelly said: "We have been tasked with ensuring that the event environment and the content are both engaging and inspirational, so delegates return to stores or store support centres full of enthusiasm to cascade the information on to their teams. The event has a crucial role to play in Dunelm’s success."
The Jaguar Hall of the Ricoh Arena will be transformed to create a fully immersive brand environment that will transport delegates to the heart of Dunelm. The themed event will offer delegates an insight into business strategy, customer insight and the importance of people development, as well as showcasing new products for the upcoming key trading period.
The Meet & Potato content team have worked closely with the client to develop multi-media plenary and breakout sessions that will clearly communicate key business messages and get delegates excited about the part they have to play in achieving the company’s mission.
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