Unilever appoints Live Union to celebrate agency partners

Live Union created an event for consumer goods company Unilever last Monday (5 September), to help the company celebrate the achievements of its agency partners.

of

Titled ‘crafting Brands for Life Awards’ (cB4L), the event provided a ‘digital playground’ for the company to showcase and celebrate the achievements of agency partners across various projects.      

The event

Upon arrival, delegates were greeted at the recently refurbished Sea Containers House on London’s South Bank by Unilever founder William Lever. Through a roaming gesture controlled projectionist, guests were then able to explore the work of all shortlisted campaigns on giant interactive touchscreens, during a pre-dinner drinks reception.

After tucking into a two course meal, provided by caterers Green and Fortune, dessert was served during the main awards. The awards were kick started by a graffiti artist, using Google Tilt Brush and followed by a guest star appearance from KT Tunstall.

Verdict

Live Union’s creative strategy director Jez Paxman said: "The original brief asked us to develop and execute a creative theme, to underpin a fresh and exciting evening with the use of technology, to enhance engagement and interactivity within our connected world – ‘digital playground’ did just that. Mist orbs, gesture control, virtual reality and giant touchscreen tablets brought the authenticity, relevance and talk-ability of the brands to life."

More:

Live Union rebrands and creates new entertainment divison for B2B events

Lee Mills joins Live Union from Zibrant LIVE

Events agency start-ups: Live Union

• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here 



Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
London calling: A look at what's new and forthcoming in the capital

London calling: A look at what's new and forthcoming in the capital

Hotels, venues and activities that should be on your radar for future London-based events.

Double acquisition for Gray Dawes Group

Double acquisition for Gray Dawes Group

Acquisitions include INC. Travel Group's corporate and marine businesses and the purchase of VIP Leisure Travel Ltd.

Love is in the air for one in seven event attendees, report claims

Love is in the air for one in seven event attendees, report claims

Research by Cvent and Edelman Intelligence finds 14% have met a significant other at a B2B event.

The advantages of being a second tier city

The advantages of being a second tier city

There are benefits to not being the capital, says Bas Schot, head of congresses and events at the Hague Convention Bureau.

What to do if a disgruntled event attendee threatens legal action

What to do if a disgruntled event attendee threatens legal action

Keystone Law's James O'Flinn discusses your options and how to prevent this happening in the first place.

Speakers announced for C&IT Northern Forum

Speakers announced for C&IT Northern Forum

New event takes place between 25-26 April at ACC Liverpool, with inspiring sessions from industry leaders.

Why personalisation is the key to measuring an event's success

Why personalisation is the key to measuring an event's success

Mike Leeson, general manager Europe at ETM, explains why ROE may be a better measurement than ROI.

Oman to welcome IGRC in 2020

Oman to welcome IGRC in 2020

Sultanate to host the International Gas Union's 16th International Gas Research Conference at the Oman Convention & Exhibition Centre.

Events company faces legal action from makers of video game Fortnite

Events company faces legal action from makers of video game Fortnite

Epic Games issues claim against Exciting Events after widely criticised event in Norwich.

Diary of a delegate: Beautiful Bergen

Diary of a delegate: Beautiful Bergen

A three-day account of the C&IT A-List FAM trip, in partnership with Visit Norway.

LATEST JOBS