The event, now in its 10th year, will take place at The Drum events venue, part of Destination Wembley, from 17-18 November.
Association employees will be able to register for the inaugural Association Awards Dinner as part of the congress or as a standalone event, with all shortlisted candidates invited free of charge.
The Association+ workshop sessions will cover topics such as understanding Google Analytics to monetise your website and how to work positively with Brexit.
Following the success of the newly launched events strategy day at this year’s Associations World Congress in Berlin, this year's programme will also include two full days focused on events strategy. Day one will centre on the theme of ‘creating content to engage your audiences’, while day two will take on the broader viewpoint of ‘world-class events: get ahead of the game’.
Damian Hutt, Association of Association Executives (AAE) executive director, said: "We have a rich content programme for our 10th year, with some amazing speakers sharing practical, invaluable insights for association executives based on their own experiences.
"We are delighted to introduce Association+ sessions this year, aimed at providing yet further value to our delegates with more practical training that they can apply in their everyday jobs. We have a great destination this year in Wembley and are looking forward to our first ever formal awards dinner and celebration of association excellence."
Around 350 delegates are expected to attend including a mixture of heads of events, membership organisations, directors, VPs, heads of departments and managers from small to large organisations including professional bodies, trade associations, scientific societies, unions, user groups, forums and councils.