Tweedale has more than 15 years of pharma industry experience including senior roles at Ashfield UK and Merz Pharma, where he was responsible for growing the therapeutic portfolio through a European sales and marketing strategy.
As managing director for Small Planet Group, his goal is to accelerate business growth, expanding the event management strategy, training and communications, and strategic meetings management for both the pharmaceutical and biotech industries.
"With its premium service offerings, highly experienced team and ever expanding customer base, I am proud to be joining Small Planet at this exciting stage in its development", said Tweedale. "I aim to build on this successful formula, identifying new opportunities whilst continuing to deliver the high standards that our customers have come to expect. With bases in Marlow, UK and Princeton, New Jersey, USA we will be targeting expansion on both sides of the Atlantic".
The appointment follows a year of development for the agency, which included a 35% growth in sales and a brand and product refresh.
• For more breaking news, in-depth features and case studies, sign up to C&IT Magazine's daily Newstracker here