The agency’s headquarters will be in New York, with offices in London, Los Angeles, Rio de Janeiro, Taipei and Tokyo. In addition to experiential marketing, B2B events will remain a key part of the organisation’s business. RPMC will now focus on internal travel services for the agency's parent company, Red Peak Group, and will be based in the US.
Infrared’s European operations will be led by Stephen Hall. With more than 25 years’ experience in the industry, both client and agency side, he has worked on a wide range of projects with leading corporate clients.
Vivienne Brown, operations director, and Natasha Davidson, events and hospitality director, make up the rest of the senior team in London. While Brown is a former ICC event director, Davidson has organised numerous major events including conferences, exhibitions, hospitality programmes, press and product launches, incentive campaigns and bespoke private parties.
Global CEO, Robin Rusch said: "Despite being more connected than ever, we hunger for real human interaction and live experiences. Infrared helps brands connect marketing activities with the events and causes that add meaning to our lives."
Stephen Hall, CEO Europe, added: "Brands and rights holders are increasingly looking at innovative ways to tap into people’s passions, whether through sport, entertainment or music. Infrared’s role is to help brands achieve this."
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