C&IT TV: First Protocol announces rebrand

Agency First Protocol has rebranded as FIRST, in line with its enhanced creative and strategic offering. See our exclusive video interview with managing director Mark Riches.

FIRST's Mark Riches
FIRST's Mark Riches

To coincide with the rebrand, FIRST has launched a new website today, which reflects the new brand and visual identity of the agency. In an exclusive video, Riches speaks to C&IT about why the company decided to rebrand and the processes involved.


First Protocol records 69% increase in profit

60 seconds with First Protocol's Barry Richards 


The rebrand follows two major changes within the agency in the last few months. In May, FIRST named Barry Richards as the president of the firm’s expanded managed services division in New York. Shortly after, the company acquired Barkley Kalpak Agency (BKA) and appointed Jeff Kalpak as President, Americas to work directly with Maureen Ryan-Fable, CEO, Americas. The acquisition has enhanced the agency’s client portfolio in several key industries and service areas, and increased its total global workforce to nearly 200.

Maureen Ryan-Fable, CEO for FIRST Americas, said: "Over the past 20 years we have consistently stayed ahead of trends and market changes by offering new capabilities such as advisory services, resourcing solutions, creative content solutions, and technology that expand our market reach and build our expertise. We will continue to provide the high-touch services our clients have come to expect from our teams around the world."

More:

Barry Richards takes up new role with First Protocol

Trailblazers scheme is key for industry, says First Protocol's Mark Riches

60 seconds with First Protocol's Barry Richards 

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