Najib Balala, Kenya's Cabinet Secretary for Tourism is spearheading the plans, following in the footsteps of Rwanda, which established its convention bureau in 2014.
The move follows growth in the conference sector in Kenya, and the government hopes that, like Rwanda, the country will see more progression and investment as a result. The region is currently home to the Kenyatta International Convention Centre in Nairobi, and the government has plans to expand its facilities outside of the capital.
In Rwanda, two years after the convention bureau was established, the country’s convention centre in the heart of Kigali is now fully functional, as is the adjoining Radisson Blu Hotel and Kigali Marriott Hotel.
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