Case study: Sky Media summer conference

Sky Media held its summer conference at Hawker House in Canada Water for 400 guests.

Objectives

Sky wanted to hold its summer party in a trendy venue, with a large capacity for guests. Streetfeast venue Hawker House in East London was chosen as an alternative to a traditional conference space. The company wanted to impress guests with something quirky and unique, with a range of good food on offer for delegates. 

The event

Sky Media took over the entire 3,500 capacity venue on 14 July for the event, utilising all of the spaces for various parts of the day. Welcome drinks were held in Hawker House’s outdoor area – a tropical tiki paradise named the Land of Bamboo, with the actual conference taking place in The Big Room, which usually hosts street food traders.

The space was transformed with a stage, lighting, screen and theatre style seating. The evening reception was held in Hawker House’s second room ‘The Other Room’, a large space with lots of different bars and areas to discover.

Sky booked a selection of street food traders to cook up a feast for lunch and dinner, giving their guests the chance to try dishes from all over the world. For lunch, guests enjoyed Lobster Rolls from B.O.B.’s Lobster, fluffy steamed bao buns from Yun Bun, Thai barbecue from Farang and Brisket Buns from Smokestak.

For dinner, the client arranged a trader turnover, with five new traders coming in. Guest feasted on tacos from Breddos, vegan burritos from Club Mexicana, steak and chips at Meat Hook, Venezuelan hot pockets from Petare and to finish, ice-cream from dairy daredevils Chin Chin Labs.

Entertainment included a steel band and a fire hoop dancer, tying in with the tiki theme of the Land of Bamboo, which included a makeshift beach built around the venue’s rum bar. Guests also had the opportunity to visit The Braid Bar, before moving on to the Photo Crazy VW Campervan Photo Booth to capture some memories from the day.

Verdict

Sky employees gave extremely positive feedback, with everyone ‘raving’ about the venue.  "The Food, the Drink, the staff, the way it was all seamlessly executed, everyone at the venue was an absolute star! We can’t stress enough how much everyone loved it."

More:

Case Study: Costa visits Woburn Safari Park

Case study: Experian's Center Parcs away day

Case Study: Procurement Leaders World Procurement Congress and Awards 2016

• For more case studies, as well as features and breaking news, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
How events can save the world

Crisis planning, sustainability, wellbeing and inclusion can cause difficulties for event organisers. So is it possible to host a truly ethical event?

Wellbeing makes 'good business sense'

Wellbeing makes 'good business sense'

Annie Metcalfe from Clear Partners says planners must adapt to the changing demands of incentive travel programmes.

Amex GBT appoints new general manager for meetings and events

Amex GBT appoints new general manager for meetings and events

Gerardo Tejado has held a number of commercial and client management roles at American Express GBT over the past 17 years.

Incentives are coming: 7 Game of Thrones-inspired destinations

Incentives are coming: 7 Game of Thrones-inspired destinations

From Croatia to Northern Ireland, the fictional land of Westeros has filming locations around the world ideal for meetings and events.

What does an HR expert look for in Best Places to Work accreditation?

What does an HR expert look for in Best Places to Work accreditation?

An independent HR consultant explains what judges are looking for in accreditation like C&IT's Best Places to Work.

Events budgets return to steady growth, Bellwether Report finds

Events budgets return to steady growth, Bellwether Report finds

UK companies increased their marketing spend in Q1 2019, in contrast to flatlining budgets at the end of last year.

'Unlocking the best parts of destinations' is key for event planners

'Unlocking the best parts of destinations' is key for event planners

Venues should use their expertise to help familiarise planners with a new destination, says panel at the C&IT Association Forum.

Case study: CoinGeekWeek conference

Case study: CoinGeekWeek conference

CoinGeek transformed The Mermaid London for its three-day conference on cryptocurrency and blockchain.

New senior account manager for Top Banana

New senior account manager for Top Banana

Natalie Benson joins from ACA Live and will work on finance, automotive and retail accounts.

Facial recognition will change the way we measure audience engagement

Facial recognition will change the way we measure audience engagement

This kind of technology could scientifically prove the value and impact of events, says Dan Broadberry from Brands at Work.

LATEST JOBS