Case study: Sky Media summer conference

Sky Media held its summer conference at Hawker House in Canada Water for 400 guests.

Objectives

Sky wanted to hold its summer party in a trendy venue, with a large capacity for guests. Streetfeast venue Hawker House in East London was chosen as an alternative to a traditional conference space. The company wanted to impress guests with something quirky and unique, with a range of good food on offer for delegates. 

The event

Sky Media took over the entire 3,500 capacity venue on 14 July for the event, utilising all of the spaces for various parts of the day. Welcome drinks were held in Hawker House’s outdoor area – a tropical tiki paradise named the Land of Bamboo, with the actual conference taking place in The Big Room, which usually hosts street food traders.

The space was transformed with a stage, lighting, screen and theatre style seating. The evening reception was held in Hawker House’s second room ‘The Other Room’, a large space with lots of different bars and areas to discover.

Sky booked a selection of street food traders to cook up a feast for lunch and dinner, giving their guests the chance to try dishes from all over the world. For lunch, guests enjoyed Lobster Rolls from B.O.B.’s Lobster, fluffy steamed bao buns from Yun Bun, Thai barbecue from Farang and Brisket Buns from Smokestak.

For dinner, the client arranged a trader turnover, with five new traders coming in. Guest feasted on tacos from Breddos, vegan burritos from Club Mexicana, steak and chips at Meat Hook, Venezuelan hot pockets from Petare and to finish, ice-cream from dairy daredevils Chin Chin Labs.

Entertainment included a steel band and a fire hoop dancer, tying in with the tiki theme of the Land of Bamboo, which included a makeshift beach built around the venue’s rum bar. Guests also had the opportunity to visit The Braid Bar, before moving on to the Photo Crazy VW Campervan Photo Booth to capture some memories from the day.

Verdict

Sky employees gave extremely positive feedback, with everyone ‘raving’ about the venue.  "The Food, the Drink, the staff, the way it was all seamlessly executed, everyone at the venue was an absolute star! We can’t stress enough how much everyone loved it."

More:

Case Study: Costa visits Woburn Safari Park

Case study: Experian's Center Parcs away day

Case Study: Procurement Leaders World Procurement Congress and Awards 2016

• For more case studies, as well as features and breaking news, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
In pictures: IMEX 2019

In pictures: IMEX 2019

The annual industry gathering took place from 21-23 May at Messe Frankfurt in Germany.

TEN6 Creative brings in new client services director

TEN6 Creative brings in new client services director

Oliver Morgan joins agency after 10 years with Gold Key Media and will be 'instrumental' to continued growth.

'To hear Michelle Obama say we'd done a great job and get a hug was incredible'

'To hear Michelle Obama say we'd done a great job and get a hug was incredible'

A-List 2019: Kylie Davies, account director & general manager, emc3.

Behind the glitz at award ceremonies

Behind the glitz at award ceremonies

UKSV's Neil Coombes takes us through the planning and setup process for the AA Hospitality Awards

Case study: Lenovo Connect

Case study: Lenovo Connect

The technology giant's two-day event for 450 guests took place in London, organised by Jack Morton Worldwide.

Two new recruits for Sleek Events

Two new recruits for Sleek Events

Agency also plans fundraising sports day this summer for its new charity partner Meeting Needs.

'We often see details brushed over - that's the sort of thing we take seriously'

'We often see details brushed over - that's the sort of thing we take seriously'

A-List 2019: Catherine Coulter, director of BeaconHouse Events.

Businesses routinely miss out on sales leads at trade events, research reveals

Businesses routinely miss out on sales leads at trade events, research reveals

Generic sales pitches, misspelt names and 'hard-sell' techniques are leading to lost revenue and business opportunities.

Most popular European cities for MICE bookings revealed

Most popular European cities for MICE bookings revealed

Tech company Aventri ranks cities' popularity for meetings and events based on bookings made through its venue sourcing platform.

'My MD gives me additional roles to help me learn, and experiences to develop my skills'

'My MD gives me additional roles to help me learn, and experiences to develop my skills'

A-List 2019: Anna Clarke is senior account executive at Ex Events.

LATEST JOBS