Allen joined the agency as a project co-ordinator in 2009 and has worked her way up in production and client services. As client director, she has worked with a wide variety of clients in the pharmaceutical industry, including AstraZeneca. She has specialised in the engagement, planning and delivery of multiple internal and external events across the UK, Europe, America and Asia.
The appointment is the first senior placement made by Russ Lidstone, since he joined WRG as CEO earlier this year. "In my time at the agency Maddy has impressed me hugely, not only with her talent but equally with her commitment and drive, her passion for what we do, her outstanding client relationship skills, plus her entrepreneurial spirit," he said. "She’s a great embodiment of the talent and capability at WRG."
Initially Allen will be tasked with building on the existing integrated capabilities of WRG and capitalising on organic growth opportunities within the healthcare industry.
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