Leopold Marketing to launch Incentive England with government funding

Events and destination management company Leopold Marketing will launch a new incentive travel offering, after being granted funding from VisitEngland's £40m Discover England Fund.

The team at Leopold Marketing
The team at Leopold Marketing

Incentive England will see the delivery of an intensive programme of product development, client engagement and business coaching, designed to grow the high-value incentive travel sector in England.


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Following a rigorous application process, the company was named by VisitEngland as one of a number of successful first round applicants to receive year one funding from the fund.

Incentive England will see a number of phases of activity delivered concurrently to ensure the provision of bookable incentive tourism products across the length and breadth of the English regions.

Targeting the incentive travel market from China, North America and the Middle East, Leopold Marketing will develop all-encompassing incentive itineraries, as well as coaching English tourism businesses on how to service the sector and engage with not only UK-based destination management companies (DMCs) but also target incentive houses overseas.

All products, video itineraries and business training resources will also feature on a cloud-based database to ensure maximum reach and engagement.

Leo Platt, managing director, Leopold Marketing said: "The English regions offer a rich melting pot of unbeatable experiences, attractions and high quality accommodation that is ideal for the high value incentive travel sector. Fused with our unique culture, heritage, beautiful countryside and vibrant city-scenes and it is clear to see that England has a lot to offer incentive planners.

"We are thrilled to be announced as a successful first-round applicant to the Discover England Fund. Through working with established stakeholders, the wider industry and the Fund we will deliver a programme of innovative activity to firmly put the English regions on the incentive tourism map and drive high-quality business to tourism organisations right across the country."

More:

VisitBritain launches Events are GREAT Britain campaign 

Tracy Halliwell: The London Olympics legacy 

Inbound business visits rise by 7%

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