Lorraine Sage comes to AOK Events with 20 years’ experience, after working in the Square Mile with several insurance and financial services companies. Previously in charge of internal and external communications at Swiss Re, she will drive client development at the agency.
After a growth spurt that followed AOK Events’ acquisition of Cavendish Hospitality & Events, the agency is now focusing on adding strength and resource to AOK Creative. The department, which handles creative concept and event management operations will almost double in size after several new appointments and internal re-structuring.
The developments follow a series of successful wins and events. These include AOK Events’ delivery of a conference and teambuilding event in Salzburg, Austria for Innocent Drinks in July.
Taking place at Scalaria, an event resort based on the banks of Lake Wolfgangsee, the weekend-long event brought together more than 300 employees from all over Europe. The annual conference is held in a different country each year, with the host country introducing the company to their culture and how it plays a part in Innocent’s company ethos.
AOK Venues sourced and secured the venue, which fitted with Innocent’s key themes of the environment and the outdoors. The team managed the project, including all transport, branding, on-site and off-site management.
In addition, the agency has won a contract to deliver the first ever Michelin Star reveal event. The event, held for chefs, will mark the publication of the Michelin Guide Great Britain and Ireland 2017. Taking place in October 2016, AOK Events will be sourcing the event venue, managing the pre-event stages, creative concept (from branding to AV), sponsor liaison, as well as offering on-site event management.
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