Engagement and investment 'key to success' after Brexit

Drp group CEO Dale Parmenter blogs for C&IT about the impact of the Brexit vote and how companies must ramp up their focus on engagement and staff morale.

Dale Parmenter, CEO drp
Dale Parmenter, CEO drp

As predicted ahead of the EU referendum, the decision to leave has prompted a reaction of widespread uncertainty which will continue until Article 50 is triggered and no doubt after. Until these wheels are in motion no one can be sure of the impact that Brexit will have in the long-term, whether that be positive or negative. 


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Whatever Brexit may bring for the future it’s imperative that until we are out of this period of uncertainty, we keep a firm ‘business as usual’ stance. For drp this means continually investing in development and growth and continuing to deliver consistently high levels of service for our clients, no matter the economic turmoil. Since Brexit we have continued our employment drive and have invested significantly in the business with the launch of our 60,000 sqft expansion to our Midlands head office happening this September.  

As a business we have gone through three recessions and due to the market that we operate in and the nature of capitalism means that we all know that history will repeat itself. This is no different from a recession – it’s simply how you set yourself up for both the boom times and the bust.

In our industry there will always be a need for events, granted there may be widespread budget reductions, but this sort of behaviour seems to re-occur every decade regardless. It’s about being creative with your budget and brief.

Clients have been looking for ‘more for less’ for a while and spending more time focusing on the creative brief and objectives can often produce fantastic results. For example re-using exhibition stands can reduce costs, whilst not compromising on creative or quality. Invest more time in your stand design and creative and you can still produce a quality stand that is not only cheaper, but more sustainable.

As reports claim that the pound sterling’s value has dramatically decreased, and that unemployment levels are set to soar, it's essential to remember the importance of team engagement, recognition and staff morale. People are the biggest asset and it’s vital that small and large organisations alike realise this and harness talent. There can be a tendency to become slightly despondent with staff engagement especially in times of recession and political uncertainty - which can led to the downfall of any company.

As one entire team, we are able to share creativity, engage in our future plans, and build relationships. We are all very motivated for the next few months, with our office expansion near completion and the biggest ever training and development programme to date running for the entire business. We put our team first, who in turn put our clients first, it’s as simple as that. 

More:

C&IT TV Agency Cribs: drp HQ

EE appoints agency drp for conferences and live events

Drp to expand offices after record year

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