The Auckland department will expand the company’s activities within Asia Pacific and will be led by head of creative technology Craig McKay. The initial focus for Auckland will be to support the roll out of global campaigns for TRO's existing client base as well as spearheading the agency’s creative technology offering.
The new department will be overseen by Jono Klingender, TRO’s COO for Asia Pacific.
"We are committed to extending the reach of our agency offering in line with client demand," explained McKay. "New Zealand has been identified as a natural territory for TRO to venture into and we are excited to see the agency continue to grow with the opening of the Auckland office."
Meanwhile Michael Wyrley-Birch, COO EMEA, said the new opening was part of the agency’s plans to become ‘a borderless’ country.
"We are working towards becoming "one TRO" – just with people located in various cities around the world. Continuing to grow our global creative technology work in New Zealand will also allow the teams in Europe to take advantage of the time difference (and vice versa). As one team sleeps, the other can continue developing work to ensure we become truly global and drive genuine time efficiencies."
The agency, which has recently expanded its UK team with 20 new event operators and launched a new retail division, operate a series of offices and agency partnerships worldwide.
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