Case study: Walmart's International Associates Conference

Agency Vista delivered Walmart's International Associates Conference for 1,500 employees in Arkansas, USA in June.

The brief

The agency was appointed in October 2015 to deliver the event for the retailer, which has more 6,300 stores globally. They were asked to create an experience that would engage 1,500 Walmart employees through a strong agenda, powerful presentations and interactive entertainment.


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The event

The Leeds and London based agency utilised its core services to deliver the live event, including film, production management and content creation, to attendees from ten different countries. The content covered nine country culture presentations including Canada, Central America, Japan and India. The agenda also included 16 award presentations, including International Associate of the Year, an International Lip Sync Challenge and a performance from American magician Justin Flom.

Verdict

Phillip Johnson, shows and events team, Walmart, said: ‘’All feedback has been absolutely glowing – including from the leadership team. The team they assembled for the show was great and we really enjoyed it.’’

James Wilkins, managing director of Vista, added: "Walmart is a fantastic global retail partner to be working with. The event was a great opportunity to showcase the skill and expertise of Vista in the states."

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