Case study: Walmart's International Associates Conference

Agency Vista delivered Walmart's International Associates Conference for 1,500 employees in Arkansas, USA in June.

The brief

The agency was appointed in October 2015 to deliver the event for the retailer, which has more 6,300 stores globally. They were asked to create an experience that would engage 1,500 Walmart employees through a strong agenda, powerful presentations and interactive entertainment.


Case Study: Costa visits Woburn Safari Park

Case Study: Post Office Network Sales Awards live streaming 


The event

The Leeds and London based agency utilised its core services to deliver the live event, including film, production management and content creation, to attendees from ten different countries. The content covered nine country culture presentations including Canada, Central America, Japan and India. The agenda also included 16 award presentations, including International Associate of the Year, an International Lip Sync Challenge and a performance from American magician Justin Flom.

Verdict

Phillip Johnson, shows and events team, Walmart, said: ‘’All feedback has been absolutely glowing – including from the leadership team. The team they assembled for the show was great and we really enjoyed it.’’

James Wilkins, managing director of Vista, added: "Walmart is a fantastic global retail partner to be working with. The event was a great opportunity to showcase the skill and expertise of Vista in the states."

More:

Case study O2's Olympic conference 

Case study: Experian's Center Parcs away day

Case Study: Procurement Leaders World Procurement Congress and Awards 2016

• For more case studies, as well as features and breaking news, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
BCD Meetings & Events appoints new country director in China

BCD Meetings & Events appoints new country director in China

New Shanghai-based country director joins BCD M&E after recent roles with Uniplan and Pico.

How do you win a C&IT Award?

How do you win a C&IT Award?

Award winner-turned-judge explains what the panel was looking for in this year's entries and how accolades affect agency life.

4 things event tech fans should be excited about

4 things event tech fans should be excited about

The good folk of Clive show us some of the latest developments that have caught their attention.

TAG opens new office in Hong Kong

TAG opens new office in Hong Kong

The travel and event management company expands its reach in Asia and now has ten offices worldwide.

Gray Dawes Group acquires Amber Road Travel

Gray Dawes Group acquires Amber Road Travel

Travel management specialist boosts its presence in the north of England and will exceed £200m turnover.

'Clients have to understand our turnaround times'

'Clients have to understand our turnaround times'

Laura Law, conference director at Venues & Events International, argues that agencies need sufficient time to get under a brief's skin.

28% of event professionals have taken time off for mental health issues, finds survey

28% of event professionals have taken time off for mental health issues, finds survey

Research by Stress Matters discovers that many are still experiencing anxiety and a blame culture at work, despite more wellbeing initiatives.

Why we must 'reshape the conversation' around gender equality

Why we must 'reshape the conversation' around gender equality

Event professionals at IMEX America discussed mentoring and how to get everyone involved in debates about equality at work.

Ruby Hotels' first UK property to open in Southbank in 2020

Ruby Hotels' first UK property to open in Southbank in 2020

The carnival-themed Ruby Lucy will bring 'lean luxury' to London in January and have a Marshall guitar amp in every room.

Five ways ICC Belfast and the wider city is mastering sustainability.

LATEST JOBS