The acquisition of the agency will see Julia Phillips, Fruitful Events' founder, take on a role on Crescendo's board, as the company aims to step up its activity in the area of team events.
Russell Allen, founder and engagement director of Crescendo, said: "I have known Julia for over 15 years, and have always admired her work and the strong adoration people have who work around her. Julia brings to Crescendo a dedicated team and strong client relationships with some great brands including White Stuff and the Royal Yachting Association."
Allen added that he was looking forward to working with Phillips and integrating Fruitful into the business, serving clients not only in the UK, but further afield.
Phillips said that after knowing the team at Crescendo for many years, it felt like the right time to combine skills and knowledge.
"As well as operating in similar areas to Crescendo, we have also built a strong offering in team events and this was an area Crescendo wanted to make a mark in moving forward. We are able to support their plans and fold into a culture we feel will support our people and our clients, especially with their knowledge and track record working with big brands," she commented.
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