Taking place from 8-10 November 2016 with more than 100 hosted buyers from across the world, the event is designed to promote the country’s capital as a destination. The city has seen several new projects launch, including the opening of new hotels and the new congress centre in Porte de Versailles, which will be showcased at the event.
Blanche Savereux, manager meetings & incentives UK and Ireland for Atout France said that the board was working hard to ensure that there was no negative impact to the meetings market following a series of attacks throughout France, particularly in popular destinations like Paris and Nice.
"That’s why we’ve chosen to promote Paris at the Meeting hub. We want to show everyone it’s a fantastic destination, despite the tragic attacks earlier this year. France knows how to organise congresses and host worldwide events including the Euro 2016 and the Tour de France, which were very successful. We need to carry on our efforts to promote France as a business destination as it is still one of the first European destinations elected for business events," Savereux said.
According to Atout France, cancellations post-attacks have had more impact on the leisure market than the business market. "Whilst there had been some decline in request for proposals earlier this year, there has been a bounceback since then. We believe the slowdown might be the consequence of an accumulation of different factors such as the economy, or the value GDP/Euro, as well as the attacks. France remains a favoured destination for the British."
Following the success of the European Championships this summer there has been increased interest in all French cities from event buyers.
Savereux added that it was "too early to tell" if the attacks in Nice would affect the congress market. "So far we have not had any cancellations. If there is any impact we won’t see it until September but for the moment in terms of meetings and incentives it’s business as usual. The MICE market is for the destination still "preserved" from the attacks."
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