TRO's Luci Beaufort-Dysart moves to Madame Tussauds

Former TRO business development director Luci Beaufort-Dysart has taken on the role of senior global brand manager at Madame Tussauds.

TRO's Luci Beaufort-Dysart moves to Madame Tussauds
TRO's Luci Beaufort-Dysart moves to Madame Tussauds

After spending more than 15 years at the agency, she has built up a vast range of experience, as account director, project director and business development director.


Merlin Events London launches new attraction at Madame Tussauds

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"My role as senior global brand manager will be primarily to plan and brief these global brand initiatives and experiences (both physical and digital) and implement and roll out the newly defined global brand strategy for the Madame Tussauds brand," she said.

"It’s a challenge I am really looking forward to taking on for such a well-regarded company."

The appointment is part of the London attraction’s goal to increase its immersive experience offering, for both consumer and corporate events. 

More:

TRO appoints new PR and comms manager 

Top 50 Agencies 2016: TRO (21)

TRO to launch new retail division

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