Event planners must prove value, says ILEA report

Inexperienced events professionals and not proving the value of events are some of the greatest threats facing the industry, according to research from The International Live Events Association.

Following the ILEA Global Event Summit 2016, which was hosted in April in Scotland, ILEA and VisitScotland Business Events has launched ‘EventHorizons’, a report based on the findings of the event.


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In addition to concerns regarding the skill and experience of event professionals in the industry, many delegates admitted that they felt events organisers were not taken seriously as professionals and events were often seen as an unnecessary use of time and budgets, especially during the challenging economic climate.

Delegates also pointed out the lack of government support for the events industry and said they were concerned that face-to-face events were being ‘taken over’ by technology events, such as live streaming.

Delegates were split 50/50 on the issue of digital engagement, with half the audience saying more technology should be utilised during events and the other half saying they thought ‘less is more’ and that people should be focusing on personal engagement.

Legacy events, such as the Olympic Games, were cited as offering the greatest opportunity for the indutry. Delegates pointed out that in some cases, such events could change the perception of a city, for example Glasgow after the 2014 Commonwealth Games.

Jodi Collen CSEP, president of the International Live Events Association said: "Our delegates came together with open minds, ready to engage in discussions and activities, aiming to identify the challenges and opportunities faced by today’s industry.

Our inaugural GES was the beginning of the conversation, where we defined what we need to do as an industry to ensure a prosperous future. We plan to meet again soon, to delve into the specifics of how, as individuals and collectively, we can truly realise our value and achieve our global potential."

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