More than 200 event professionals are attending the three-day event, which kicked off yesterday afternoon with the group enjoying a birdseye view of East London on the Emirates Air Line cable cars, travelling from London ExCeL to The O2.
After an exclusive viewing of the Muhammad Ali Exhibition and Champagne reception provided by Moet & Chandon, the group headed to Brooklyn Bowl for a chance to show off their bowling skills with entertainment provided by the O'Hares.
The forum began at Excel London this morning, with sessions including: 'The Power of Brand You', on how to develop personal branding and 'The Pitch Factor: What Makes A Winner?', where representatives from L’Oréal, ITV, Barclays and Roche shared their views.
Further sessions today include workshops covering Crisis Management and Protecting your IP, and delegates will also take part in one-to-one meetings with suppliers.
A gala dinner will take place tonight at the Painted Hall, Old Royal Naval College in Greenwich.
More from last year:
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