VisitBritain launches new programme to attract business events

VisitBritain has launched a new four-year programme to attract international business events to the UK.

The four-year Event Support Programme will offer advocacy and funding to grow and develop the UK’s international business events industry. It currently has an estimated economic value of around £19 billion.


VisitBritain launches Events are GREAT Britain campaign 

David Cameron announces plans to support events industry with new government board


The programme is open to destination management organisations (DMOs) or venues and event organisers who are collaborating with DMOs. Through the programme, these organisations have the chance to apply for funding from a pool of £1 million every year. Organisations can also apply for non-financial support in the form of endorsement from advocates, such as government ministers.

Tourism minister Tracey Crouch said:"Britain is open for business and we want to encourage as many people to visit and organise their events in the UK. This new programme will help grow this multi-billion pound industry even further, boosting our economy and bringing more people to our shores."

Meanwhile, VisitBritain/VisitEngland chief executive, Sally Balcombe, added:"VisitBritain is committed to growing the UK’s valuable business visits and events sector and promoting its world-class destinations and venues to drive more inbound business tourism. 

"By working with local organisations we can attract more lucrative international business events to Britain spreading the economic benefits of business tourism across all our nations and regions."

More:

Tracy Halliwell: The London Olympics legacy 

Inbound business visits rise by 7%

• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Case study: Lenovo Connect

Case study: Lenovo Connect

The technology giant's two-day event for 450 guests took place in London, organised by Jack Morton Worldwide.

Two new recruits for Sleek Events

Two new recruits for Sleek Events

Agency also plans fundraising sports day this summer for its new charity partner Meeting Needs.

'We often see details brushed over - that's the sort of thing we take seriously'

'We often see details brushed over - that's the sort of thing we take seriously'

A-List 2019: Catherine Coulter, director of BeaconHouse Events.

Businesses routinely miss out on sales leads at trade events, research reveals

Businesses routinely miss out on sales leads at trade events, research reveals

Generic sales pitches, misspelt names and 'hard-sell' techniques are leading to lost revenue and business opportunities.

Most popular European cities for MICE bookings revealed

Most popular European cities for MICE bookings revealed

Tech company Aventri ranks cities' popularity for meetings and events based on bookings made through its venue sourcing platform.

'My MD gives me additional roles to help me learn, and experiences to develop my skills'

'My MD gives me additional roles to help me learn, and experiences to develop my skills'

A-List 2019: Anna Clarke is senior account executive at Ex Events.

Reinventing networking with 'brain dates' for attendees

Reinventing networking with 'brain dates' for attendees

Fundamental changes are needed to reorganise events around face-to-face connections rather than content, says agency director.

Live Union welcomes three new faces

Live Union welcomes three new faces

Marketing director, business development director and production manager all join the London-based team

No one should be expected to work for free and the same goes for speakers

No one should be expected to work for free and the same goes for speakers

It's unethical to expect speaking gigs to be unpaid, says Nick Gold, MD of Speakers Corner.

'I don't think I would have had the same opportunity and support in a bigger company'

'I don't think I would have had the same opportunity and support in a bigger company'

A-List 2019: Olivia Chilton, senior account executive at Clear Partners.

LATEST JOBS