The four-year Event Support Programme will offer advocacy and funding to grow and develop the UK’s international business events industry. It currently has an estimated economic value of around £19 billion.
The programme is open to destination management organisations (DMOs) or venues and event organisers who are collaborating with DMOs. Through the programme, these organisations have the chance to apply for funding from a pool of £1 million every year. Organisations can also apply for non-financial support in the form of endorsement from advocates, such as government ministers.
Tourism minister Tracey Crouch said:"Britain is open for business and we want to encourage as many people to visit and organise their events in the UK. This new programme will help grow this multi-billion pound industry even further, boosting our economy and bringing more people to our shores."
Meanwhile, VisitBritain/VisitEngland chief executive, Sally Balcombe, added:"VisitBritain is committed to growing the UK’s valuable business visits and events sector and promoting its world-class destinations and venues to drive more inbound business tourism.
"By working with local organisations we can attract more lucrative international business events to Britain spreading the economic benefits of business tourism across all our nations and regions."
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