Figures varied considerably according to the size of agency, from around £1,500 a year for smaller companies, up to £250,000 for large global organisations. The majority of agencies said they budgeted collectively, rather than per head, emphasising the importance of investing in people.
Vicky Idle, HR director at Vista, said that in addition to staff retention, a flexible training programme allowed employees to have their say and contribute more to the business.
"Since we rebranded, training has been a key focus for Vista," she explained. "We offer a wide range of types of training from bespoke peer-to-peer programmes to our special induction programme, which everyone in the business goes through when they arrive." She explained that it was vital to allow people to grow, in order to retain them in the business.
In addition to formal training options, the agency also offers a ‘head space’ programme, which overlaps with the perks, rewards and benefits scheme. "Everyone at Vista does a very different role and we appreciate that personal development can vary hugely, so we have a budget for all our employees to choose an activity of their choice for development. It could be anything from a corporate golfing day for networking skills to a creative writing course."
Ashfield Meetings & Events also emphasises the importance of training schemes, adding that flexibility is key. "We need to continually update and refresh our learning and development experience to reflect the changing environments in which we operate," said Luke Flett, head of global marketing.
"As such we have always invested heavily in developing our staff and have a flexible training programme that can adapt quickly to change. We have taken on additional staff in our training team to facilitate the programme development and will continue to look at innovative and collaborative ways to develop engaging training that delivers results."
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