Capell-Abra, who announced she would be leaving her full-time role at Sledge last week, has set up a sustainable growth consultancy and career coaching company called No More Ifs Or Buts.
As a former events specialist, she said that event agencies and businesses would be her ‘primary market’, describing it as an industry she knows and loves.
"By agencies offering coaching to their teams it can show the team members that their employer is focused on their development," she told C&IT. "There are reams of statistics to show how a pro-active 'betterment' programme can help offer financial benefits to the employer through lack of sick leave and increased productivity.
"Events can be a tough industry and I've always had a passion of making sure that we harness the enthusiasm for the industry without letting people get burnt out or fed up of it."
Alongside this, Capell-Abra will also be offering coaching services to senior business leaders and professionals who are looking to support their own career development or new ventures.
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