In Pictures: BMW Group Next 100 Years exhibition

BMW Group appointed Grass Roots Meetings & Events to handle delegate management for its Next 100 Years exhibition, which visited the UK last month on its worldwide tour.

 In Pictures: BMW Group Next 100 Years exhibition
In Pictures: BMW Group Next 100 Years exhibition

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The exhibition, which celebrates the automotive giant’s Centenary, showcases each of the BMW Group’s brands and in particular looks at future mobility.

It was open to BMW’s corporate clients, press and the public from 16-26 June at The Roundhouse, London, with Grass Roots M&E providing delegate management services.


See also:

Exclusive case study: BMW marks 100th anniversary with livestream event

Incentive Travel Report 2015: BMW in the Bahamas


Grass Roots was also responsible for the management of logistics, with international groups attending the events from destinations including China, Southern Ireland and North America.

Yvonne Holden, general manager events at BMW UK, commented: "Grass Roots M&E are our sole provider of delegate management services because they truly know and understand our business. 

"Most importantly though, they personally know the individuals attending our events – having built long-term relationships with them – and act as a true extension to our own teams. The attention to detail and quality shown across their team once again ensured our event was a success, as so many others have been in the past."

The exhibition will also make stops in China and the US this year.

More:

Grass Roots hires new marketing manager

Grass Roots appoints strategy director

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