In Pictures: BMW Group Next 100 Years exhibition

BMW Group appointed Grass Roots Meetings & Events to handle delegate management for its Next 100 Years exhibition, which visited the UK last month on its worldwide tour.

 In Pictures: BMW Group Next 100 Years exhibition
In Pictures: BMW Group Next 100 Years exhibition

of

The exhibition, which celebrates the automotive giant’s Centenary, showcases each of the BMW Group’s brands and in particular looks at future mobility.

It was open to BMW’s corporate clients, press and the public from 16-26 June at The Roundhouse, London, with Grass Roots M&E providing delegate management services.


See also:

Exclusive case study: BMW marks 100th anniversary with livestream event

Incentive Travel Report 2015: BMW in the Bahamas


Grass Roots was also responsible for the management of logistics, with international groups attending the events from destinations including China, Southern Ireland and North America.

Yvonne Holden, general manager events at BMW UK, commented: "Grass Roots M&E are our sole provider of delegate management services because they truly know and understand our business. 

"Most importantly though, they personally know the individuals attending our events – having built long-term relationships with them – and act as a true extension to our own teams. The attention to detail and quality shown across their team once again ensured our event was a success, as so many others have been in the past."

The exhibition will also make stops in China and the US this year.

More:

Grass Roots hires new marketing manager

Grass Roots appoints strategy director

• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
What are the pros and cons of helicopter travel?

What are the pros and cons of helicopter travel?

A helicopter can help to solve many logistical issues and clients often love them - but keep an eye on the weather.

World Congress of Optometry 2021 set for Melbourne

World Congress of Optometry 2021 set for Melbourne

Eye health professionals bound for Australia to share global knowledge, experience and practices.

Planners reveal the types of food most wasted at events

Planners reveal the types of food most wasted at events

Almost a third of industry professionals admit to wasting a significant amount of food at events, new research reveals.

Why venue choice is crucial for a creative event

Why venue choice is crucial for a creative event

Cultural locations can give a conference an extra infusion of creativity says Southbank Centre's Ali Gannagé-Stewart.

Typhoon in Tokyo: An event planner's experience

Typhoon in Tokyo: An event planner's experience

The arrival of Typhoon Hagibis after a week-long event in Japan required serious crisis planning by TAG's UK director of events.

Freeman appoints new executive producer

Freeman appoints new executive producer

The brand experience agency continues to expand its EMEA production team in London.

What's new at IBTM World 2019

What's new at IBTM World 2019

David Thompson, event director for IBTM World, talks about what's being planned this year in Barcelona.

Experience12 hires new account manager

Experience12 hires new account manager

Holly Carters joins from MediaCom where she worked with clients including Coca-Cola and Peugeot.

My Dream Event: no phones, Disney raps and Not Giving a F*ck

My Dream Event: no phones, Disney raps and Not Giving a F*ck

Hannah Spurdle, account manager at GOTO Events, would have her guests celebrating until the early hours.

What made Belfast the Best Events Destination of 2019?

What made Belfast the Best Events Destination of 2019?

Visit Belfast took home a C&IT Award in a year full of accolades, development and economic growth.

LATEST JOBS