Nice still on pitch list for Permira's global conference

Victoria Potter, head of events at equity firm Permira, says she has no plans to take Nice off the pitch list after the devastating attack in the French city last week (14 July).

Nice's Promenade des Anglais, scene of last week's terror attack
Nice's Promenade des Anglais, scene of last week's terror attack

Potter, Permira's head of events, told C&IT that despite postponing her planned site visit due to the recent attack, Nice is still very much on the pitch list as the firm's global conference nears.

We were looking at Nice for a global conference that would take place over six days. I’m not going there today because it will be difficult, but I don’t feel that Nice is any less safe than any other destination and that’s why we’ll continue to look there.

I don’t think anywhere is safer than anywhere else because you don’t really know where the next attack might hit. We don’t feel that we can take anywhere off the list, especially within western Europe.

We’re not taking anywhere off the pitch list because you can’t see what the next six months is going to bring. We’re being pragmatic about it and you’ve got to carry on, otherwise you wouldn’t be doing events anywhere. London is no different to any of these cities.

For us, when planning an event it’s all about the destination. Nice’s accessibility has been improving over the last few years and because the event would be taking place in May, the weather would be great. It’s on the water, which gives us great options for activities and there are some fabulous venues for gala dinners.

We change our destination each year so we often get to the stage where we’ve done a lot of the other cities. We wanted to choose a destination that was resort-like, which is why Nice was appealing.

As well as the South of France, we’re looking at Athens. There have been difficulties there, too, which proves our point. We’re not discounting anywhere and Nice is still absolutely in contention for our event. 

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