Case Study: Alternative Networks' FusionLIVE

Corporate Events was selected to run business event FusionLIVE for IT provider Alternative Networks at Location House in London.

Corporate Events hosted Alternative Networks' event
Corporate Events hosted Alternative Networks' event

Objectives

Alternative Networks is a provider of IT solutions to businesses from device to data centre. Its annual event FusionLIVE, which took place in April for 250 delegates, allows the company to bring together its full portfolio of business technology and key partners, giving customers everything their businesses need under one roof. In addition to showcasing new technology, the event needed to provide a space for delegates to network.

Solution

The white walls at Location House provided a blank canvas, allowing the team to completely transform the space. The event theme focused on the idea of a technological network and represented delegates’ ability to work from anywhere and everywhere using Alternative Networks’ technology. The main networking room was broken up into smaller segments, which included a combination of supplier demonstration pods, allowing them to showcase different technologies; presentation areas and a large networking garden showcasing a 20-foot projection and live Twitter wall. Each segment reflected a different working environment, including trains and beaches.

With so many of the client’s suppliers and partners together, Corporate Events created an innovative space for additional content sessions. The ‘Collaboration’ theatre used a semi-circle of tiered seating and floor graphics to mark its boundaries. Hosting the panel discussions within the main networking space gave the area an informal feel and allowed all delegates to listen from around the circular space.

Verdict

The event met the objectives of being both interactive and showcasing the innovative use of technology. Suzanne Langton, marketing manager for Alternative Networks, said: "Corporate Events were fantastic to work with throughout the entire process. They really took the time to understand what we wanted to achieve from the event, brought some really creative ideas to us and were a really helpful team to work with – no request was overlooked, everything dealt with efficiently, professionally and with a smile. We really felt they cared about our event as much as we did – we would definitely recommend them."

More:

Case Study: Costa visits Woburn Safari Park

Case study: Experian's Center Parcs away day

Case Study: Procurement Leaders World Procurement Congress and Awards 2016

• For more case studies, as well as features and breaking news, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Why wellness isn't just for delegates

Why wellness isn't just for delegates

From taking time to see the sights to apps that help your sleep patterns, Top Banana's Ian Cooke has some wellbeing tips.

7 lessons for event planners from... Brexit

7 lessons for event planners from... Brexit

We asked industry figures what the Brexit process has taught them about planning and executing big events.

Inntel hires new head of business travel

Inntel hires new head of business travel

Senior appointment will manage business travel operations teams and mentor the agency's business travel consultants.

5 ways to bounce back from travel sickness

5 ways to bounce back from travel sickness

Wellness expert John Ayo shares his health tips to make sure you and your event don't have to suffer.

What's the biggest challenge for corporate event planners?

What's the biggest challenge for corporate event planners?

Panel of experts at Cvent Connect examine what will affect in-house event professionals most during the next three years.

Marketing budgets cut for the first time in seven years, says Bellwether Report

Marketing budgets cut for the first time in seven years, says Bellwether Report

Total marketing budgets fell in the third-quarter amid economic and political uncertainty, but outlook for 2020 is positive.

Event agency wins Best Business award

Event agency wins Best Business award

Sleek Events hailed as 'outstanding with year-on-year growth' by Best Business Women Awards.

Case study: Unbound's festival of innovation

Case study: Unbound's festival of innovation

Light Fantastic produced the two-day showcase featuring immersive experiences, hackathons and talks.

The Creative Engagement Group hires three senior creative directors

The Creative Engagement Group hires three senior creative directors

Agency brings in new staff to strengthen its creative team for live experiences, communications, interactive and immersive content.

Why flexible working is vital for parents in events

Why flexible working is vital for parents in events

Modern approaches to work are good for staff wellbeing and business goals, says The Creative Engagement Group's Russ Lidstone.

LATEST JOBS