Case Study: Alternative Networks' FusionLIVE

Corporate Events was selected to run business event FusionLIVE for IT provider Alternative Networks at Location House in London.

Corporate Events hosted Alternative Networks' event
Corporate Events hosted Alternative Networks' event

Objectives

Alternative Networks is a provider of IT solutions to businesses from device to data centre. Its annual event FusionLIVE, which took place in April for 250 delegates, allows the company to bring together its full portfolio of business technology and key partners, giving customers everything their businesses need under one roof. In addition to showcasing new technology, the event needed to provide a space for delegates to network.

Solution

The white walls at Location House provided a blank canvas, allowing the team to completely transform the space. The event theme focused on the idea of a technological network and represented delegates’ ability to work from anywhere and everywhere using Alternative Networks’ technology. The main networking room was broken up into smaller segments, which included a combination of supplier demonstration pods, allowing them to showcase different technologies; presentation areas and a large networking garden showcasing a 20-foot projection and live Twitter wall. Each segment reflected a different working environment, including trains and beaches.

With so many of the client’s suppliers and partners together, Corporate Events created an innovative space for additional content sessions. The ‘Collaboration’ theatre used a semi-circle of tiered seating and floor graphics to mark its boundaries. Hosting the panel discussions within the main networking space gave the area an informal feel and allowed all delegates to listen from around the circular space.

Verdict

The event met the objectives of being both interactive and showcasing the innovative use of technology. Suzanne Langton, marketing manager for Alternative Networks, said: "Corporate Events were fantastic to work with throughout the entire process. They really took the time to understand what we wanted to achieve from the event, brought some really creative ideas to us and were a really helpful team to work with – no request was overlooked, everything dealt with efficiently, professionally and with a smile. We really felt they cared about our event as much as we did – we would definitely recommend them."

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