New president Jane Baker shares ambitions for MPI

Jane Baker outlines five key aims for the next year, as she takes on the presidency role for MPI UK & Ireland.

MPI president Jane Baker
MPI president Jane Baker

Profile

"MPI’s mission is to be the first choice for professional career development and a prominent voice for the global meeting and event community. This year, there’s a big focus on getting this message across. In VP communications Deborah Kelly (London & Partners) and deputy VP communications Judy Elvey (Cvent), we have two experienced events industry marketers who will lead member communications, PR and social media activity. There’s also a greater focus on raising awareness of the MPI value proposition globally, with recruitment underway for a global CMO and a updated brand guidelines recently issued to all chapters. With a greater focus on communications and profile overall, we hope more M&E professionals will be encouraged to be part of our community."


See also:

MPI announces new board of directors 

MPI launches advisory council for pharma industry


Education excellence

"The MPI Insights programme has proved very popular over the past three years, so we plan a continued focus on this event series. Our most recent event attracted almost 100 guests to hear speakers from Cisco, Société Générale and Banks Sadler discuss attendee engagement. Meanwhile, our January Economic Insights event, featuring economists from Markit, has become a must-attend fixture for many of the industry’s senior leaders. VP education Jackie Mulligan, of the UK Centre for Events Management at Leeds Beckett University, and Sue Massey of Grass Roots Meeting & Events are leading our education efforts this year and there is plenty more great learning and debate to come as part of our annual calendar of educational events."

Professional certification

"Our focus in the last two years has been around the CMP certification and our related CMP Boot Camps that have seen positive growth, especially for agency teams. The focus on CMP will continue, but as part of the MPI Academy, which is a lifelong learning portal offering an array of professional development opportunities for industry professionals at all stages of their career. We’re also investigating opportunities to pair clock hours with CPD credits that are more widely understood in the UK market, making this a really valuable training resource for HR managers in the M&E space."

Engaging future talent

"MPI has always focussed on fostering new talent and this year will be no different. After two very successful outings, MPI Connects will return this year bigger and better than before. The event connects industry employers with event management graduates and has seen successful hires made by Grass Roots Meetings & Events and TFI Group, among others. I started this initiative while I was VP education, so it’s something I’m really proud to see flourish. In the autumn, we’ll be inviting entries to the sixth Vanessa Cotton Scholarship Award, recognising an outstanding student who can demonstrate commitment to professional development in the events industry. Plus, at MPI EMEC in March in Granada, Spain, we’ll host the Future Leaders Forum that is run jointly with IMEX and MCI – it’s another excellent initiative."

Board succession planning

"As president, one of my personal responsibilities is to make sure the right team is in place to take over from me when my slate year ends. As part of that process, we’ve agreed to appoint deputy vice presidents to all functional roles and we’ll continue to grow the committees of industry professionals that lend their expertise to our community and the member initiatives we deliver. I’m excited that we’ve filled three of those deputy positions already and that additional experience has been really valuable in our first board retreat, held last month. For me personally, it’s also been really valuable to get to know other senior industry professionals and have a forum to discuss some of the similar challenges we face. As a member or a board member, that’s part of the value of MPI."

More:

MPI EMEC 2016 kicks off in Copenhagen

Event planners don't understand threat of cyber hacking

In Pictures: EMEC 2016: Part 1

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