Event planners spend less than 30% of budget on creative

More than 30 event professionals discussed creative content and event technology at a BCD Meetings and Events workshop at London's Andaz Hotel.

Attendees at BCD M&E's creative workshop
Attendees at BCD M&E's creative workshop

During the Creative Content and Event Tech session on 30 June, the group discussed creativity budgets for events, with the majority of planners saying that 30% of the budget or less is spent on creative aspects of an event.

Representatives from companies including PwC and Theo Paphitis Retail Group joined the session, to discuss the challenges of being creative on a budget and incorporating new technology into events.

Almost 40% of attendees cited Twitter as the most popular social media platform at events, saying it was a good tool to gather feedback and spread messages. Meanwhile, 29% of attendees said the most important measurement of an event's success was ROI, which could be difficult to ascertain with creative elements. 

Anthony Coyle-Dowling, senior director of event business development & marketing at BCD Meetings & Events, said: "We wanted to create a workshop environment to share best practice. There are a lot of creative ideas in the market place and I wanted to have a platform that allowed meeting planners to get together and share best practice. In the industry right now we want to know what’s really hot. It’s not just about spending a lot on technology, it’s looking at ways you can keep within your budget but still be creative." 

More:

BCD Meetings & Events adds 13 partners to global network

BCD Meetings & Events strengthens US team

BCD Travel acquires Ticket Biz

• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in

Why Prague should top your post-pandemic Czech-list

This fairytale-like capital offers the perfect blend of city style, sophisticated hotels and a wealth of green spaces to enjoy

RSVP podcast Ep2: Afterparties, swarms of bats and a masked vigilante

RSVP podcast Ep2: Afterparties, swarms of bats and a masked vigilante

This week's special guest is Elena Clowes, co-founder of Event First Steps.

New commercial director for Production Bureau

New commercial director for Production Bureau

Norfolk-based agency adds to its leadership team in preparation for a business rebuild after COVID-19.

Working hours have increased by 22% for those still at work

Working hours have increased by 22% for those still at work

Majority of event professionals say their employer has 'not taken an active role' in improving their wellbeing, finds Stress Matters survey.

LIVE UPDATES: IBTM Americas goes digital

LIVE UPDATES: IBTM Americas goes digital

Find out which countries are on partial or national lockdown, what travel restrictions are in place and what size gatherings are allowed.

Will IMEX America go ahead in September?

Will IMEX America go ahead in September?

The annual event industry trade show takes place in Las Vegas, which is reopening its casinos today.

#BlackLivesMatter: The event industry needs to wake up

#BlackLivesMatter: The event industry needs to wake up

C&IT’s editor calls for the industry to respond to the issues raised by George Floyd’s death.

Bright lights, big city: A three-day immersive event in Shanghai

Bright lights, big city: A three-day immersive event in Shanghai

BCD Meetings & Events organised a conference for the APAC leadership team of a lighting manufacturer.

How to prevent video-conference fatigue

How to prevent video-conference fatigue

All Zoomed-out and WebEx-hausted? Here's some advice from the president of the International Association of Speakers Bureaus.

'Being bold involves risk and that’s OK'

'Being bold involves risk and that’s OK'

Creative director Robert Dunsmore says drive-in cinemas are a great example of repurposing old ideas to meet new challenges.