Event planners spend less than 30% of budget on creative

More than 30 event professionals discussed creative content and event technology at a BCD Meetings and Events workshop at London's Andaz Hotel.

Attendees at BCD M&E's creative workshop
Attendees at BCD M&E's creative workshop

During the Creative Content and Event Tech session on 30 June, the group discussed creativity budgets for events, with the majority of planners saying that 30% of the budget or less is spent on creative aspects of an event.

Representatives from companies including PwC and Theo Paphitis Retail Group joined the session, to discuss the challenges of being creative on a budget and incorporating new technology into events.

Almost 40% of attendees cited Twitter as the most popular social media platform at events, saying it was a good tool to gather feedback and spread messages. Meanwhile, 29% of attendees said the most important measurement of an event's success was ROI, which could be difficult to ascertain with creative elements. 

Anthony Coyle-Dowling, senior director of event business development & marketing at BCD Meetings & Events, said: "We wanted to create a workshop environment to share best practice. There are a lot of creative ideas in the market place and I wanted to have a platform that allowed meeting planners to get together and share best practice. In the industry right now we want to know what’s really hot. It’s not just about spending a lot on technology, it’s looking at ways you can keep within your budget but still be creative." 


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