As part of the agency’s growth plans, Taylor brings a wealth of experience with blue-chip brands, having worked in WPP agencies JWT and Ogilvy. More recently he was responsible for heading up the Land Rover business at Imagination as well as the Rolls-Royce launch of Dawn at last year’s Frankfurt Autoshow, whilst at Energy.
In his new role, Taylor will work with the board to develop the Grass Roots Meetings & Events global offering.
Grass Roots Meetings & Events managing director David Taylor said: "Since taking up the leadership of the M&E division here at Grass Roots I have been working with our team to refine our offering, ensuring we maintain our position as a global leader working alongside some of the world’s best known and most sought-after brands.
He said that Taylor was the ideal candidate to integrate client/agency relationships. "I look forward to seeing the impact his ideas and experience will have in both the short and long term."
Commenting on his new role, Taylor added: "This is an exciting time to be joining Grass Roots’ M&E team. There will be changes ahead that will allow us to use our market leading position to invigorate the M&E category as a whole."
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