Kicking off last Thursday with a series of one-to-one meetings and networking sessions, more than 120 event professionals gathered for the evening welcome, hosted by the hotel group’s president international, Jennifer Fox.
At the welcome event, delegates enjoyed a seafood buffet and cocktails, before heading to a series of education sessions the next day.
This was followed by a gala dinner at Raffles Dubai, where guests filled up on seafood, fish and Wagyu steak.
On Saturday, delegates took part in a series of content sessions, to discuss the latest issues impacting the industry, before the afternoon activities began. Delegates had the choice of driving a super car, taking a helicopter ride over Dubai, or going on a luxury yacht ride around the coast.
On the last night, guests enjoyed a ‘white, light and bright’ themed party, with BBQ and drinks, before hitting the club for the rest of the evening.
The event attracted visitors from all over the world, including UK delegates from Grass Roots Meetings & Events, Orange Door, Zibrant, BI Worldwide and Top Banana.
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