Ajman targets UK incentive market

Speaking at the FRHI Global Meeting Exchange 2016, Faisal Al Nuaimi, general manager Ajman Tourism, told C&IT that Ajman will be the UAE's next incentive hotspot.

Most British delegates come to the UAE to visit Dubai or Abu Dhabi. How is Ajman putting itself on the map?

Since 2012, when the department was established, the UK has been one of our key markets. Around 80% of British people come here for business and we want to position ourselves as a relaxing incentive destination to come to after a meeting or event in Dubai or Abu Dhabi. US and UK companies are often associated with companies in Dubai or Abu Dhabi and a lot of meetings are taking place there. We are also equipped for meetings here and have seen a rise in demand from tech and IT companies. After hosting the Global Meetings Exchange this year, we’ve proved we’re ready for large groups.

What is unique about Ajman?

As we are a small emirate, we are able to deliver a very authentic Emirati experience. We are located in the centre of the UAE, so you can get anywhere in less than an hour and half. We have a range of options for visitors including beaches, mountains, as well as desert experiences. We are priced fairly and people will find they are able to stay slightly longer and get luxury and high quality for good value.

What development is Ajman likely to see over the next few years?

At the moment there’s four high-end hotels in Ajman, but there are two more hotels coming soon, including the Oberoi, which should open at the end of this year. We are building an airport, which should be ready in three years. We also have a newly opened golf course, which is integrated into the Mangroves. We have plans to build two more conference centres, one which is set to be built in 2018, the other which is still in planning stages. At the moment we have the Emirates Hospitality Centre, which can house 1,000. We aim to reach a total of five million visitors a year by 2021, at least 20% of which will be for business and events purposes. 

More:

Middle East Luxury: Fairmont Ajman

Middle East Luxury: Anantara Jabal Al Akhdar, Oman

Madinat Jumeirah Dubai to open largest hotel event space in UAE

• For more news, in-depth features, as well as case studies, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
DRPG secures sweet deal with client win

DRPG secures sweet deal with client win

An internal awards ceremony for a confectionary brand saw 400 employees recognised for their achievements.

Audience UK appoints head of experiential

Audience UK appoints head of experiential

Full-service engagement agency appoints Stephen McIntosh as its head of experiential to oversee activations.

In pictures: SOTI Directors Dinner

In pictures: SOTI Directors Dinner

C&IT welcomed directors from the top 50 agencies at the Savoy, in partnership with Singapore Tourism Board.

Venues, hotels and activities in Latin America

Venues, hotels and activities in Latin America

From exploring the famous ancient ruins in Peru to five-star Art Deco luxury by the Copacabana in Rio de Janeiro

Why organisations need a mental health champion

Why organisations need a mental health champion

Forward-thinking companies need to address mental health according to advice from Ashfield Meetings & Events and SPARK THINKING.

New London office and senior hires for Seventa Events

New London office and senior hires for Seventa Events

Three new team members join the agency at its new Tobacco Dock headquarters.

Why good lighting at events is so important

Why good lighting at events is so important

Rob Myer, managing director at Light Fantastic, explains why theatrical expertise is helpful for lighting events.

Inspirational Venues & Events hires operational director

Inspirational Venues & Events hires operational director

Inspirational Venues & Events has appointed Amina Bentamoune as operations director.

How to exceed expectations rather than budgets

How to exceed expectations rather than budgets

'The element of surprise costs no more than the predictable,' says Steve Pinnock of Performance and Event Management.

8 activities in Hong Kong and Macao

8 activities in Hong Kong and Macao

Sip cocktails, visit the Big Buddha on Lantau Island or ride rollercoasters in the 'Pearl of the Orient'.

LATEST JOBS