State of the Industry 2016: Apps remain top tech investment for events

Event apps and delegate registration systems remain top of the tech hotlist for both corporates and agencies in 2016, according to C&IT's State of the Industry Report.

Apps remain top tech investment for events
Apps remain top tech investment for events

A fifth (20%) of corporate event planners and a quarter (26%) of event agencies named event apps as the area of event technology that they are planning to invest in the most this year, mirroring the results of C&IT’s 2015 survey. 

Delegate registration systems followed closely, with 16% of corporates and 18% of agencies highlighting this as a main area of tech investment in 2016. 

Read the full anaylsis of event tech trends from C&IT's State of the Industry 2016 report here.

The rise of Virtual Reality has also got some event professionals excited with 14% and 15% of corporates and agencies taking a gamble on the immersive simulated technology as it begins to find its path into the events industry.


See also:

Corporates reveal their top tech trends

Half of agencies are using drones and virtual reality, says C&IT tech survey


Other areas of tech that registered on the hit list among the agencies surveyed were Customer Relationship Management (CRM) systems Augmented Reality, video technology and social media platforms such as Snapchat and Tweetwall.

Despite the growing concerns over safety and the terror threat, only 3% of the survey said that they are investing in technology such as delegate tracking systems and other crisis management software.

More from C&IT's State of the Industry 2016 Report:

State of the Industry 2016: Top 5 agency challenges

State of the Industry 2016 preview: The big squeeze

C&IT State of the Industry 2016: 15 top stats

State of the Industry 2016: Top 20 UK event agencies revealed

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