A fifth (20%) of corporate event planners and a quarter (26%) of event agencies named event apps as the area of event technology that they are planning to invest in the most this year, mirroring the results of C&IT’s 2015 survey.
Delegate registration systems followed closely, with 16% of corporates and 18% of agencies highlighting this as a main area of tech investment in 2016.
The rise of Virtual Reality has also got some event professionals excited with 14% and 15% of corporates and agencies taking a gamble on the immersive simulated technology as it begins to find its path into the events industry.
Other areas of tech that registered on the hit list among the agencies surveyed were Customer Relationship Management (CRM) systems Augmented Reality, video technology and social media platforms such as Snapchat and Tweetwall.
Despite the growing concerns over safety and the terror threat, only 3% of the survey said that they are investing in technology such as delegate tracking systems and other crisis management software.
More from C&IT's State of the Industry 2016 Report:
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