Volvo selects Ignition for product launch

Volvo Cars UK has appointed agency Ignition to partner the business in the launch of two new products to staff and partners.

Volvo selects Ignition for product launch
Volvo selects Ignition for product launch

The two events will take place in August for more than 600 delegates, including 100 internal staff and 500 retailers. The contract follows a competitive tender process, which sees Ignition responsible for content development, creative direction, event production and logistics. 


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Simon McDermott, commercial director at Ignition, said: "It’s a real privilege to have been selected by Volvo Cars and we can’t wait to get started. The brand is introducing some really exciting new products and our role now is to help showcase them in the best way possible."

Volvo Cars and Ignition last worked together in 2013, when Ignition deployed an event-based iPad app for the brand. 

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