State of the Industry 2016: China and Croatia among top emerging destinations

Agencies named the US, China, Croatia and Sri Lanka as the top emerging destinations in 2016, while London, France, Barcelona and Dubai were among the most used in 2015 for brands.

Shanghai, China
Shanghai, China

European big hitters, including France, Italy, Barcelona, and Germany, were the most used destinations for brands travelling overseas in 2015, but the increased confidence from corporates to use new destinations will excite event planners around the world.

Read the full analysis on top destination trends from C&IT's State of the Industry Report here.

When asked which new destinations they are using in 2016, 14% of agencies surveyed named the US, with another 8% claiming Beijing, Shanghai and Porto. Also named were Sri Lanka, Croatia, India and Malta.

Japan is another destination that has been big on the radar so far in 2016 thanks in part to the weakening yen and a growing trend towards long-haul travel identified in C&IT’s 2015 Incentive Travel Report.

London unsurprisingly remains the most used city in the UK for events with 63% of corporates and 86% of agencies staying in the capital, although Birmingham (12%), Manchester (6%) and Leeds and Edinburgh are closing the gap.

More from C&IT's State of the Industry 2016 Report:

State of the Industry 2016: Top 5 agency challenges

State of the Industry 2016 preview: The big squeeze

C&IT State of the Industry 2016: 15 top stats

State of the Industry 2016: Top 20 UK event agencies revealed

State of the Industry 2016: clients spend £820m with top agencies

State of the Industry 2016: Top 10 Agencies by profit

• For more analysis, breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here


Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Global travel trends revealed in Amex 2020 hotel predictions

Global travel trends revealed in Amex 2020 hotel predictions

Prices in 150 key cities facing travel buyers when budgeting for MICE programs, according to Amex GBT.

Royalton Grenada Resort to open March 2020

Royalton Grenada Resort to open March 2020

New resort and spa will be the largest on the Caribbean island of Grenada with 269 suites.

Northern Irish treasures: The best hotels, venues and activities

Northern Irish treasures: The best hotels, venues and activities

From bustling Belfast to the rugged shores of Ballintoy, Northern Ireland is full of iconic delights.

How mental health first aiders can spot workplace exhaustion

How mental health first aiders can spot workplace exhaustion

Awareness of the early signs of burnout can prevent problems further down the line, says Stress Matters' Laura Capell Abra.

Why China has become one of ICCA's top 10 destinations for meetings

Why China has become one of ICCA's top 10 destinations for meetings

Ahead of IBTM China, ICCA's Noor Ahmad Hamid says that the Chinese MICE industry is booming.

8 of the best hotels in Malaysia

8 of the best hotels in Malaysia

A selection of hotels in coastal Penang, the capital Kuala Lumpur and tropical Borneo.

Campfire conferences should replace hotels, buffets and PowerPoint

Campfire conferences should replace hotels, buffets and PowerPoint

Scrap the traditional conference and get delegates out in the wild for a memorable experience, says Top Banana's Emma Collins.

Case study: Mercedes-Benz at Yabuli China Entrepreneurs Forum 2019

Case study: Mercedes-Benz at Yabuli China Entrepreneurs Forum 2019

China's best and brightest entrepreneurs got an in-depth look at the Mercedes-Benz S-Class at the annual conference.

In pictures: The Biltmore, Mayfair to open in September

In pictures: The Biltmore, Mayfair to open in September

Following a multi-million-pound redevelopment, The Biltmore is set to become London's latest luxury hotel.

Activities and hotels in stylish Scandinavia

Activities and hotels in stylish Scandinavia

A look at what the capital cities of Sweden, Faroe Islands and Denmark have to offer.

LATEST JOBS