The launch event was designed to tell the ‘London Convergence Story’ and featured the disruptive technologies that are transforming traditional industries such as fashion, healthcare, music and advertising.
At the event, live installations from Fashtech together and new technologies from Imperial College London provided the backdrop for talks by Professor David Gann of Imperial College London, Mike Phillips of McLaren Applied Technologies and Matthew Drinkwater of London College of Fashion.
Smyle’s creative director Matthew Margetson said: "Innovation, creativity and technology are Smyle’s key ingredients and what we use on a daily basis to create powerful brand experiences. Our work is all about harnessing technology in ways that add true value to live experiences and which provide intuitive ways to engage audiences. Luckily, the team at London & Partners and the launch of Tech Week itself echo this sentiment, so this feels like the perfect fit and makes us doubly proud to be a supporting partner for the event."
Gordon Innes, CEO at London & Partners, added: "At the launch of this year’s London Technology Week we want to celebrate some of London’s most innovative fashion technology companies and we are delighted to draw upon the creativity and event management experience of Smyle to produce a first-of-its-kind fashion technology showcase."
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