C&IT Roundtable Debate: Personalisation trend to continue for incentives

Incentive trips will become more bespoke and experience-based, according to guests at C&IT and Dubai Business Events' roundtable at Jumeirah Carlton Tower on Monday, with Brexit also hotly debated.

C&IT and Dubai Business Events Roundtable Dinner Debate at Jumeirah Carlton Tower
C&IT and Dubai Business Events Roundtable Dinner Debate at Jumeirah Carlton Tower

Planners from drp, AddingValue, Clive, CWT Meetings & Events, Ashfield Meetings & Events, American Express Meetings & Events, Shell International, Eventful and BCD Meetings & Events took part in the roundtable dinner event.

Participants agreed that safety is a key issue for clients right now when choosing incentive destinations, with unique and different experiences also high on the wishlist.

"We’re working a global incentive for a client and the core objective is getting people to connect better so to make things a bit different we’re introducing gamification," said Anthony Coyle-Dowling, senior director, business development & marketing at BCD Meetings & Events.

"We’re launching it via an app three months before and delegates will be incentivised to find out something new about a colleague in a different country and they can compete to win prizes, like a Rolls-Royce airport pick up or upgrade to a hotel suite."

Personalisation also continues to be a key trend, with American Express Meetings & Events among those offering more of a personal concierge-style service for incentive winners.

"Clients are keen to reward and retain their top talent, so we are finding they tend to have smaller groups with a highly targeted personal approach," said Charlene Johnson-Crooks, project director at American Express Meetings & Events.

Meanwhile, there were strong arguments both for the remain and leave European Referendum camps, with remain being the more popular vote though several people around the table were still undecided.

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