C&IT Roundtable Debate: Personalisation trend to continue for incentives

Incentive trips will become more bespoke and experience-based, according to guests at C&IT and Dubai Business Events' roundtable at Jumeirah Carlton Tower on Monday, with Brexit also hotly debated.

C&IT and Dubai Business Events Roundtable Dinner Debate at Jumeirah Carlton Tower
C&IT and Dubai Business Events Roundtable Dinner Debate at Jumeirah Carlton Tower

Planners from drp, AddingValue, Clive, CWT Meetings & Events, Ashfield Meetings & Events, American Express Meetings & Events, Shell International, Eventful and BCD Meetings & Events took part in the roundtable dinner event.

Participants agreed that safety is a key issue for clients right now when choosing incentive destinations, with unique and different experiences also high on the wishlist.

"We’re working a global incentive for a client and the core objective is getting people to connect better so to make things a bit different we’re introducing gamification," said Anthony Coyle-Dowling, senior director, business development & marketing at BCD Meetings & Events.

"We’re launching it via an app three months before and delegates will be incentivised to find out something new about a colleague in a different country and they can compete to win prizes, like a Rolls-Royce airport pick up or upgrade to a hotel suite."

Personalisation also continues to be a key trend, with American Express Meetings & Events among those offering more of a personal concierge-style service for incentive winners.

"Clients are keen to reward and retain their top talent, so we are finding they tend to have smaller groups with a highly targeted personal approach," said Charlene Johnson-Crooks, project director at American Express Meetings & Events.

Meanwhile, there were strong arguments both for the remain and leave European Referendum camps, with remain being the more popular vote though several people around the table were still undecided.

For more breaking news, in-depth features and case studies, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Why satellite events get noticed and save 'serious' money

Why satellite events get noticed and save 'serious' money

The popularity of small-scale live events will only grow in the coming years says an agency director at OrangeDoor.

Most events 'not insured' against coronavirus

Most events 'not insured' against coronavirus

What event planners need to know about insurance cover if their event is cancelled or postponed over the coronavirus outbreak.

Sledge aquires SWM Partners

Sledge aquires SWM Partners

Pharmaceutical specialist with a turnover of £10m has been bought out by the live events agency.

Is demand for thrill-seeking incentives on the rise?

Is demand for thrill-seeking incentives on the rise?

We asked event planners whether demand for adventurous incentives has increased, in the State of the Industry report.

AIME increases numbers despite coronavirus

AIME increases numbers despite coronavirus

The conference saw a rise in registrations amid reduced levels of international travel.

Top incentive trends for 2020

Top incentive trends for 2020

We asked event planners what trends they have noticed in incentive travel for this year as part of the State of the Industry report.

Air New Zealand unveils lie-flat beds for economy passengers

Air New Zealand unveils lie-flat beds for economy passengers

The airline says the new design is a “game-changer” for economy-class customers on long-haul flights.

Hong Kong offers free venue hire amid coronavirus fears

Hong Kong offers free venue hire amid coronavirus fears

A government subsidy aims to reinvigorate the conferences and events industry after event cancellations.

Can video save events amid Coronavirus cancellations?

Can video save events amid Coronavirus cancellations?

Event industry must stop thinking 'if you’re not physically in the room, you’re a no-show’ says video platform CCO.

Top doctor reveals 12 ways to make events more accessible

Top doctor reveals 12 ways to make events more accessible

Doctor Helen Grote describes how to make events more inclusive for disabled delegates.

LATEST JOBS