Planners turn to safe Mediterranean havens

As security rises quickly up the destination agenda, incentive planners are turning towards traditionally 'safe' Mediterranean havens including Italy, Greece and Cyprus.

Santorini, Greece
Santorini, Greece

The Mediterranean region has long been a haven for corporate meetings and incentives, but with terrorism-related security fears meaning the likes of Turkey and Morocco are currently off the pitch list, brands are turning to the Med's idyllic and safe shores more than ever.

Spain, Portugal, Croatia and Malta have all seen a spike in visitor numbers in 2016, according to figures collated by travel research group Euromonitor. This resurgence of traditional favourites is also being reflected in event bookings, according to agency BI Worldwide.

"Security fears mean a lot of business is shifting out of North Africa and Egypt to southern Spain or Portugal," claims Shaun Casey, head of events, BI Worldwide. "Greece is also coming back again. We are regularly quoting Athens for clients now."

One of the Med's best selling points is its abundance of island retreats, from the Balearics to the Italian isles of Sicily and Sardinia. Not only are they brimming with top hotels, stunning scenery and exciting activities, but most importantly, they are perceived as safer and less risky destinations for corporate groups in the current climate.

NCH Europe recently visited Sardinia and Iceland Foods treated top store managers to a trip to Ibiza last year. But lesser known islands such as Malta's sister Gozo, which has hosted Peugeot, as well as Corsica and Santorini also offer the perfect backdrop for inspiring incentives.

C&IT highlights five of the best Mediterranean havens for incentives:

Mediterranean Incentives: Sicily, Italy

Mediterranean Incentives: Corsica, France

Mediterranean Incentives: Limassol, Cyprus

Mediterranean Incentives: Gozo, Malta

Mediterranean Incentives: Santorini, Greece

• For more in-depth features, as well as case studies and breaking news, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Dear C&IT: B2B events should be fun too

Dear C&IT: B2B events should be fun too

Rasha El-Shirbini from The fresh Group says whether it's consumer or B2B, think of delegates as humans first.

BCD M&E appoints chief operating officer

BCD M&E appoints chief operating officer

New COO will manage leaders from five regions, as the agency continues its global growth plan.

Is the cost of a venue the most important factor for corporate event planners?

Is the cost of a venue the most important factor for corporate event planners?

A panel at C&T’s Corporate Forum discusses what really matters when planners and suppliers work together.

Deadline for C&IT incentives survey this Friday

Deadline for C&IT incentives survey this Friday

Want to be recognised as one of the UK’s top incentive agencies? Complete this quick survey by 31st January.

What you need to know about the Coronavirus threat

What you need to know about the Coronavirus threat

Risk intelligence company assesses the response to the outbreak and its impact on travel.

Why delegates on a tropical incentive were happy to clean the beach

Why delegates on a tropical incentive were happy to clean the beach

Dell Technologies' StaceyLynn Hoaglan explains how the company is tackling its sustainability challenges.

Freeman hires new creative director amid 'significant' growth

Freeman hires new creative director amid 'significant' growth

Brand experience company makes appointment to lead its experiential creative team from the Soho office in London.

Event planners' top picks for Singapore revealed

Event planners' top picks for Singapore revealed

We asked two experts who have organised events in the country to share their experiences of the sovereign state.

How planners can prepare for a terror attack

How planners can prepare for a terror attack

Counter-terrorism expert Richard Pendry has advice for event organisers on how to respond to critical incidents.

Crisis planning: 'As an industry we are falling behind'

Crisis planning: 'As an industry we are falling behind'

Dale Parmenter, group CEO at DRPG, says event planners must take more responsibility for learning how to protect their delegates.

LATEST JOBS