UK event spend falls by £2.4bn, says research

New research from the UK Conference and Meeting Survey 2016 (UKCAMS) shows that overall spend on events is dropping, as the number of meetings increases but delegate numbers fall.

UK event spend has fallen by £2.4bn, says research (iStockphoto.com)
UK event spend has fallen by £2.4bn, says research (iStockphoto.com)

The research estimates that the sector was worth an estimated £19.2 billion in venue and destination direct spend in 2015, a £2.4bn fall compared with the previous year. The findings show that the overall number of business events in 2015 rose by 600,000 to 1.34 million, up from the previous year’s 1.28 million. However, each event was attended by an average of 70 delegates, a decrease from the average of 81 in 2014.


See also:

Business travel trends moving towards 'personalisation', CWT research shows

Fewer events in UK if we vote to leave the EU, says BVEP


This fall in the average size of events also means that the estimated value of the sector, £19.2 billion, is lower than the 2014 total (£21.6 billion).

However, optimism in the market remained among venues, with 79% having undertaken investment in 2015. The proportion of venues investing more than £500,000 was up on 2013 and 2014 levels, with purpose-built convention centres being the key areas for investment. Venues indicated that their overall business performance was up in 2015 compared with 2014, while 61% anticipated growth in 2016.

Venues hosted an average of 383 business events in 2015, compared to 366 the previous year. The average daily day delegate rate was recorded at £37, similar to average rates for the previous two years. Social media provision and free wi-fi was more prominent at venues throughout the UK.

Simon Gidman, head of business visits and events for VisitEngland and principal sponsor of UKCAMS 2016, said: "The UK events industry has a lot to look forward to over the next few years. England plays host to a series of significant scientific and business events including the prestigious EuroScience Open Forum in Manchester (2016) and the International Festival of Business in Liverpool (2016). In 2017, Hull will be crowned UK City of Culture resulting in a number of exciting events coming to the progressive Yorkshire city. The ‘UK Conference and Meeting Survey 2016’ provides key insights into the sector’s scale and characteristics, essential reading for all who want to keep abreast of the sector’s changing dynamics and growth potential."

More:

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Helicopters over Hawai'i - the best venues, hotels and activities

Helicopters over Hawai'i - the best venues, hotels and activities

A six-day account of aerial adventures across Kaua'i, O'ahu and Hawai'i in A Diary of a Delegate.

TRO appoints two experiential specialists

TRO appoints two experiential specialists

Agency welcomes Sulmaan Ahmad as head of strategy and Simon Patel as creative director.

'Push the boundaries - if someone says something can't be done, I'll find a solution'

'Push the boundaries - if someone says something can't be done, I'll find a solution'

A-List 2019: Matt Culverhouse, chief executive of TEN6 Creative.

In pictures: IMEX 2019

In pictures: IMEX 2019

The annual industry gathering took place from 21-23 May at Messe Frankfurt in Germany.

TEN6 Creative brings in new client services director

TEN6 Creative brings in new client services director

Oliver Morgan joins agency after 10 years with Gold Key Media and will be 'instrumental' to continued growth.

'To hear Michelle Obama say we'd done a great job and get a hug was incredible'

'To hear Michelle Obama say we'd done a great job and get a hug was incredible'

A-List 2019: Kylie Davies, account director & general manager, emc3.

Behind the glitz at award ceremonies

Behind the glitz at award ceremonies

UKSV's Neil Coombes takes us through the planning and setup process for the AA Hospitality Awards

First New York location for etc.venues

First New York location for etc.venues

Venue specialist also adds Chancery Lane location to its London portfolio, with both to open later this year.

Case study: Lenovo Connect

Case study: Lenovo Connect

The technology giant's two-day event for 450 guests took place in London, organised by Jack Morton Worldwide.

Two new recruits for Sleek Events

Two new recruits for Sleek Events

Agency also plans fundraising sports day this summer for its new charity partner Meeting Needs.

LATEST JOBS