C&IT State of the Industry 2016: 15 top stats

C&IT shares the big numbers from our annual State of the Industry Report, which show increased events but not budgets for corporate event planners, and growth for agencies.

C&IT State of the Industry 2016: In Numbers
C&IT State of the Industry 2016: In Numbers

For C&IT's annual State of the Industry Report, we surveyed and carried out in-depth interviews with almost 200 UK-based corporate event planners and agencies about their event activity in 2015, general trends and challenges and the outlook for 2016 and beyond.


See also:

State of the Industry 2016: Top 20 UK event agencies revealed


Here are 15 key stats:

63% of corporate event planners expect to hold more events in 2016 than 2015, while 31% expect the same number, and only 6% expect less

40% of agencies have seen a decline in interest for Turkey due to security fears, half of whom specifically mentioned Istanbul

91% of agencies said they expect to report improved financial performance in 2016

43% of corporate event planners expect their event budgets to stay the same in 2016, with 39% predicting an increase on last year and 22% expecting a decrease

57% of agencies said they have not seen an increase in budgets per delegate compared to previous years

75% of corporates said they do not run an incentive travel programme

17% of agencies said they have seen an increase in incentive travel programmes

30% of corporates said budget is their biggest internal barrier to delivering events

68% of agencies said they took part in more pitches in 2015 than the previous year

49% of corporates said they did not hold any pitches in 2015

83% of agencies expect to increase headcount in 2016

63% of corporates do not expect their meetings and events team to increase in 2016, with 35% expecting their team to grow and 10% expecting a decrease

48% of agencies surveyed are members of Evcom, with 13% members of HBAA, 11% members of MPI and 8% ILEA (formerly ISES)

61% of corporates said they plan to use mobile apps for events this year, while 26% of agencies are developing in mobile app development

63% of corporate event planners and 86% of agencies said London was their top UK event destination in 2015

See more from C&IT's State of the Industry Report:

State of the Industry 2016: Brexit the biggest threat to events

State of the Industry 2016: 91% of agencies predict growth

State of the Industry 2016 preview: The big squeeze

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