Joymain heads to Malaysia for conference and incentive trip

The Malaysia Convention & Exhibition Bureau (MyCEB) hosted 2,500 delegates from Joymain, China last week, for the company's conference and corporate incentive trip.

The Joymain event, which took place from 12-17 June, is designed to enhance business loyalty. Delegates from the healthcare orgnisation participated in a one-day conference on 14 June, which was followed by a tour of some top Malaysian hotspots, including cultural experiences and site visits. A gala dinner took place at Sunway Lagoon Surf Beach.


See also:

Seoul holds Korea's largest ever incentive

Nu Skin Korea chooses Sydney for 2017 incentive


MyCEB is aiming to fulfil its mandate in realising the Government’s aspiration to achieve a target of 36 million tourist arrivals by 2020.

Datuk Zulkefli Hj Sharif, CEO of MyCEB, said, "China is one of the top markets for corporate meetings and incentives, contributing 25% of this sector’s arrivals. This makes China a practical and promising business partner. Our idyllic beaches, vast green spreads, diversity of culture and food variety ensures that we have a strong competitive edge over the rest of the neighbouring destinations."

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