The Joymain event, which took place from 12-17 June, is designed to enhance business loyalty. Delegates from the healthcare orgnisation participated in a one-day conference on 14 June, which was followed by a tour of some top Malaysian hotspots, including cultural experiences and site visits. A gala dinner took place at Sunway Lagoon Surf Beach.
MyCEB is aiming to fulfil its mandate in realising the Government’s aspiration to achieve a target of 36 million tourist arrivals by 2020.
Datuk Zulkefli Hj Sharif, CEO of MyCEB, said, "China is one of the top markets for corporate meetings and incentives, contributing 25% of this sector’s arrivals. This makes China a practical and promising business partner. Our idyllic beaches, vast green spreads, diversity of culture and food variety ensures that we have a strong competitive edge over the rest of the neighbouring destinations."
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