Event technology and innovation partners 8 Northumberland Avenue and Eventopedia held an immersive event experience on Monday (6 June) to showcase how venue marketing can be taken to a new level.
The partners showcased the practical use cases of virtual reality (VR) for marketers and global event planners, through real-life examples, via London’s first immersive VR event video.
Alan Newton, COO and founder of Eventopedia, said: "We want to change the mindset of using tech for tech’s sake and when it comes to VR, we want to show marketers the real business cases of the technology. By having the ability to visualise the kind of experience you want to create, marketers and communicators can start to build a comprehensive comms strategy – from content to event spaces."
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Yesterday (9 June) more than 1,000 coders, developers and IT professionals gathered in Amsterdam for the Google Cloud Platform.
The event took place at Westergasfabriekand and included a range of sessions on data analysis, infrastucture and app development.
In the evening there was a drinks reception at Partner Pavilion, where guests had the opportunity to network.
Back on home soil, more than 60 event professionals took to London’s parks and streets on Friday 3 June for the Howard’s Way Walk talk, to raise money to fight pancreatic cancer.
Setting off from Emirates Stadium, home of Arsenal FC, the walk covered ten miles, passing some of London’s iconic landmarks including Regents Canal, Regents Park, Hyde Park and Marble Arch, to arrive at Chelsea’s Stamford Bridge.
Howard’s Way Walk was created by event professional Howard Kerr just before losing his battle with pancreatic cancer. The walkers came from event companies including Circle Agency, RPM, Gallowglass, Exposure Communications, Arsenal, Off To Work, George P. Johnson, Blondefish and PRG. In total, the group is set to raise more than £10,000 to support Pancreatic Cancer Research Fund and Pancreatic Cancer UK.
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