Steph Hughes, ASDA’s ex-head of brand strategy, has come onboard as senior account director, while Sarah-Jane Johnston has joined from Ashfield Meetings & Events, to take on the newly created position of head of account team.
Hughes has more than 20 years of experience, with the last 12 years spent at ASDA, where she held various positions including head of marketing creative and execution, head of in-store marketing and head of events marketing.
Johnston has more than 20 years of experience within the events industry. She has experience working on both B2B and B2C events, in both agencies, the public sector and venues.
Patrick Howells, managing director of The fresh Group, commented; "We are delighted to welcome Steph and Sarah-Jane to the fresh family. As part of our on-going vision to provide the best possible creative events service to our clients we are always on the lookout for expertise such as that brought to us by Steph and Sarah-Jane."
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