Live Union rebrands and launches entertainment division for B2B events

Agency Live Union has launched an entertainment division as part of its rebrand after seeing a 100% rise in turnover for the financial year ending March 2016.

Live Union's new website
Live Union's new website

The new entertainment division is intended to help the agency’s clients get more value from their events by challenging the conventions around conferences. Jez Paxman, Live Union’s creative strategy director, told C&IT that he believed entertainment and engagement were ‘two sides of the same coin’.


See also: 

Lee Mills joins Live Union from Zibrant LIVE

Events agency start-ups: Live Union


"We take a wide view of entertainment and see it as a vital part of how we design all our events," said Paxman. "Traditionally, the event industry has been quite segmented between those specialising in entertainment and those looking at business content. This is changing as part of the wider trend towards the consumerisation of B2B communications. 

"People with skills in entertainment are brilliantly placed to help disrupt and re-invent every aspect of the delegate experience, whether it’s an out-and-out party or thought-leadership event."

The agency has also rebranded, with a new logo and website and a positioning around ‘re-imagining events’.

"Today’s business audiences are embracing new types of live experience, they want to be surprised and challenged, to interact and shape content in new ways, said Paxman. 

"Over the last seven years Live Union has grown by continually striving to re-imagine what a business event can be, devising new formats and championing new technologies. This is what we set out to communicate in our new identity and website."

Live Union has also seen a spate of new hires. Claire Evans, who in the past has worked for Imagination, has been appointed as entertainment producer, while Amy Thomson has joined as account executive. Harriette Wight, who has a background in event technology, has joined as account manager.

The agency plans to expand further and is currently recruiting for a production manager and an addition to its business development team. 

More:

Live Union grows team by two

Ex-Imagination director Foulkes joins Live Union

Live Union expands with three new staff

• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here 


Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
'Stress and burnout' are challenges we need to tackle

'Stress and burnout' are challenges we need to tackle

Event Concept's Jo Higgs explains why looking after your people is so important and how training mental health first-aiders could help.

Case study: Leon Winter Award Celebration

Case study: Leon Winter Award Celebration

The event at Hawker House in London tied in perfectly with the fast-food chain's innovative approach.

Events budgets rose in second-quarter, says Bellwether Report

Events budgets rose in second-quarter, says Bellwether Report

While wider marketing budgets flatlined in the second quarter of 2019, events bucked the trend.

Seven Events welcomes two new faces

Seven Events welcomes two new faces

Agency brings in client development manager and event executive to London and Birmingham offices.

The diversity debate is about more than gender

The diversity debate is about more than gender

The industry faces challenges representing people from low income backgrounds, argues TCEG's Russ Lidstone.

The growing importance of face-to-face marketing

The growing importance of face-to-face marketing

Keith Austin, CEO and founder of Event Marketing Solutions, believes roadshows are more important than ever.

Cost savings are damaging to business traveller wellbeing, report finds

Cost savings are damaging to business traveller wellbeing, report finds

Research by Capita Travel & Events suggests many organisations are still failing to limit the impact of regular travel on employee health.

How to get the most out of your keynote speakers

How to get the most out of your keynote speakers

From pre-event videos to research papers, keynotes can provide all kinds of content, says DMA Partners' Philip Martin.

What to expect at IMEX America

What to expect at IMEX America

A sneak preview before the events world descends on the Sands Expo and Convention Center in Las Vegas from 10-12 September.

Brisbane to host international ear, nose and throat congress

Brisbane to host international ear, nose and throat congress

The Asia Oceania ORL-HNS Congress will return to Australia for the first time in 40 years, attracting 1,500 clinicians and surgeons.

LATEST JOBS