4 things you need to know about WRG's new CEO

C&IT spoke to WRG's new CEO Russ Lidstone about the job move and his plans for the agency.

Russ Lidstone, WRG
Russ Lidstone, WRG

WRG’s new CEO Russ Lidstone, former chief executive at advertising firm Havas Worldwide, spoke to C&IT about what he wants to achieve in the new role. Here are five things to know about him:

1. He thinks the walls between the different disciplines of marketing communications are coming down

 "I’ve spent a significant chunk of my career in advertising, brand building and strategy," said Lidstone. "I didn’t necessarily want to go back into advertising, but what I wanted to do was work in a similar, parallel industry, in a people business and in an agency. Events is an area where I think communications is heading. I know that the walls are coming down between the different disciplines of marketing communications, and that in most campaigns it’s quite hard to define whether they are advertising, PR or social media campaigns; more often they are all of those things.


WRG appoints new CEO

WRG hires global business director for Shell account


2. He believes that events are coming to the forefront of marketing

"The work I’ve been involved with agency side has demonstrated that clients are increasingly keen to create events and experiences that they can then amplify through other communications, be it advertising, social media, digital etc. I believe that experiential and events are becoming more important at the heart of marketing communications, and I think it’s where a lot of creativity and opportunity resides. Lots of studies, including the IPA Bellwether, have demonstrated that there is a shift from a marketing point of view, with budget moving into events and experiential.

3. He’ll be travelling a lot in the near future

"My first objective is to listen to our clients and spend time with them. I also want to spend a lot of time with the agencies and understand the strength of our network. That’s why I’ll be travelling to our Hong Kong and Philadelphia offices in the next couple of weeks and why I’ll be basing myself in both our London and Manchester offices.

4. His longer-term plan is to strengthen WRG’s place in the heart of multi-communcations

"I come from a strategic background – at Havas I was able to integrate a PR business, deal with the social capability, build a search capability and develop a channel strategy capability. I’m not saying that’s what I would do at WRG, but I think our place in the heart of multi-communications will get even stronger. My job is to help build a profile, help strengthen our relationships with clients, and to look at business development and growth, while thinking strategically about what competencies or capabilities will enhance our proposition."

More:

A List 2016: Ella Beese, WRG

WRG hires healthcare communications director

WRG strengthens team with three new apointments

• For more breaking news, in-depth features and case studies, sign up to C&IT Magazine's daily Newstracker here


Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Dear C&IT: B2B events should be fun too

Dear C&IT: B2B events should be fun too

Rasha El-Shirbini from The fresh Group says whether it's consumer or B2B, think of delegates as humans first.

BCD M&E appoints chief operating officer

BCD M&E appoints chief operating officer

New COO will manage leaders from five regions, as the agency continues its global growth plan.

Is the cost of a venue the most important factor for corporate event planners?

Is the cost of a venue the most important factor for corporate event planners?

A panel at C&T’s Corporate Forum discusses what really matters when planners and suppliers work together.

Deadline for C&IT incentives survey this Friday

Deadline for C&IT incentives survey this Friday

Want to be recognised as one of the UK’s top incentive agencies? Complete this quick survey by 31st January.

What you need to know about the Coronavirus threat

What you need to know about the Coronavirus threat

Risk intelligence company assesses the response to the outbreak and its impact on travel.

Why delegates on a tropical incentive were happy to clean the beach

Why delegates on a tropical incentive were happy to clean the beach

Dell Technologies' StaceyLynn Hoaglan explains how the company is tackling its sustainability challenges.

Freeman hires new creative director amid 'significant' growth

Freeman hires new creative director amid 'significant' growth

Brand experience company makes appointment to lead its experiential creative team from the Soho office in London.

Event planners' top picks for Singapore revealed

Event planners' top picks for Singapore revealed

We asked two experts who have organised events in the country to share their experiences of the sovereign state.

How planners can prepare for a terror attack

How planners can prepare for a terror attack

Counter-terrorism expert Richard Pendry has advice for event organisers on how to respond to critical incidents.

Crisis planning: 'As an industry we are falling behind'

Crisis planning: 'As an industry we are falling behind'

Dale Parmenter, group CEO at DRPG, says event planners must take more responsibility for learning how to protect their delegates.

LATEST JOBS