4 things you need to know about WRG's new CEO

C&IT spoke to WRG's new CEO Russ Lidstone about the job move and his plans for the agency.

Russ Lidstone, WRG
Russ Lidstone, WRG

WRG’s new CEO Russ Lidstone, former chief executive at advertising firm Havas Worldwide, spoke to C&IT about what he wants to achieve in the new role. Here are five things to know about him:

1. He thinks the walls between the different disciplines of marketing communications are coming down

 "I’ve spent a significant chunk of my career in advertising, brand building and strategy," said Lidstone. "I didn’t necessarily want to go back into advertising, but what I wanted to do was work in a similar, parallel industry, in a people business and in an agency. Events is an area where I think communications is heading. I know that the walls are coming down between the different disciplines of marketing communications, and that in most campaigns it’s quite hard to define whether they are advertising, PR or social media campaigns; more often they are all of those things.


WRG appoints new CEO

WRG hires global business director for Shell account


2. He believes that events are coming to the forefront of marketing

"The work I’ve been involved with agency side has demonstrated that clients are increasingly keen to create events and experiences that they can then amplify through other communications, be it advertising, social media, digital etc. I believe that experiential and events are becoming more important at the heart of marketing communications, and I think it’s where a lot of creativity and opportunity resides. Lots of studies, including the IPA Bellwether, have demonstrated that there is a shift from a marketing point of view, with budget moving into events and experiential.

3. He’ll be travelling a lot in the near future

"My first objective is to listen to our clients and spend time with them. I also want to spend a lot of time with the agencies and understand the strength of our network. That’s why I’ll be travelling to our Hong Kong and Philadelphia offices in the next couple of weeks and why I’ll be basing myself in both our London and Manchester offices.

4. His longer-term plan is to strengthen WRG’s place in the heart of multi-communcations

"I come from a strategic background – at Havas I was able to integrate a PR business, deal with the social capability, build a search capability and develop a channel strategy capability. I’m not saying that’s what I would do at WRG, but I think our place in the heart of multi-communications will get even stronger. My job is to help build a profile, help strengthen our relationships with clients, and to look at business development and growth, while thinking strategically about what competencies or capabilities will enhance our proposition."

More:

A List 2016: Ella Beese, WRG

WRG hires healthcare communications director

WRG strengthens team with three new apointments

• For more breaking news, in-depth features and case studies, sign up to C&IT Magazine's daily Newstracker here


Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
‘I’m sick of being asked why I’m charging’, says DMC manager

‘I’m sick of being asked why I’m charging’, says DMC manager

Event agencies and DMCs debate issues around cost and creativity during a panel discussion at C&IT’s Incentives Retreat.

New global MD for Ashfield Meetings & Events

New global MD for Ashfield Meetings & Events

Agency makes three appointments to its global leadership team, include HR and finance directors.

Planners want more crisis and security training

Planners want more crisis and security training

Event organisers concerned about their lack of preparation for serious incidents after November's terrorist attack at Fishmongers’ Hall.

The 2019 A-List FAM to Cork and Kerry

The 2019 A-List FAM to Cork and Kerry

Meet in Ireland treated the 2019 A-Listers to yoga, pony trekking and uileann pipes workshops.

‘A damaging lack of trust’: Can agencies and DMCs improve their relationship?

‘A damaging lack of trust’: Can agencies and DMCs improve their relationship?

Incentive planners and DMCs discuss the need for more transparency in their working relationship.

C&IT launches incentives survey

C&IT launches incentives survey

Want to be recognised as one of the UK’s top incentive agencies? Complete this quick survey by 31st January.

You shouldn't have to eat junk food at events and go home 'feeling lousy'

You shouldn't have to eat junk food at events and go home 'feeling lousy'

Big changes to how long events affect our health and wellbeing are urgently needed, says a VP of BCD Meetings & Events.

Diary of a delegate: Undiscovered Azerbaijan

Diary of a delegate: Undiscovered Azerbaijan

Exploring the emerging destination’s modern and medieval experiences in Baku, Gabala and Sheki.

Brands at Work appoints new creative director

Brands at Work appoints new creative director

Senior hire brings experience from a range of sectors that will help the agency meet the evolving needs of clients.

In pictures: Four Seasons Hotel Bangkok opening March 2020

In pictures: Four Seasons Hotel Bangkok opening March 2020

The hotel at Chao Phraya River offers indoor and outdoor event spaces in the Thai capital.

LATEST JOBS